Facebook Ads Call-Lead Optimization

I already manage my own Facebook campaigns and have seen encouraging results, but I’m ready to hand the reins to someone who can push our cost-per-phone-call even lower and scale spend confidently.

The single, unwavering objective is to generate qualified phone call inquiries—no email sign-ups, no generic form fills, just prospects who pick up the phone and dial. I’ll provide current ad account access, audience data, creative assets, and figures from the campaigns that have performed well so far. You’ll bring the strategy, testing discipline, and conversion know-how to turn those insights into a higher volume of quality calls.

Key milestones I’d like to see:
• A quick audit that highlights wasted spend, tracking gaps, and high-potential audiences.
• A refreshed campaign structure in Ads Manager, complete with optimized ad sets, copy, and creative tailored for click-to-call.
• Tight event tracking (Pixel, Conversion API, or any call-tracking platform you prefer) so we can attribute every ring back to the right ad.
• Clear reporting—weekly is fine—showing CPL, call duration, and any other metrics that prove lead quality.

If you’ve scaled call-focused Facebook ads before and can point to real numbers, let’s talk.