Facebook Ads 2 Weeks

I run a small Shopify store that sells heated throws and blankets, and I want to make sure the coming winter—and especially Black Friday—starts strong. My priority is clear: get more visitors and build real interest in the shop before the big sale period hits.

Here’s the workflow I have in mind:

• Audit & fix-up
– Confirm my Meta ad account, pixel and Shopify integration are tracking correctly so every click and purchase is captured.

• Creative setup
– Turn 3–5 of my existing product photos (mainly phone shots) into simple, scroll-stopping ads for Facebook and Instagram. Basic copy and headlines are enough; no elaborate studio work required.

• Two-week campaign management
– Launch and optimise a single campaign for roughly 14 days. Adjust audiences, placements and budget pacing as data rolls in to keep traffic growing.

• Progress touch-points
– Send me concise updates twice a week so I can see how reach, clicks and cost-per-visit are trending.

• Wrap-up report
– After the run, deliver a short summary: which ad and audience combinations performed best, what fell flat, and a recommendation on whether I should scale, tweak or pause as we head toward Black Friday.

Please handle everything inside Ads Manager, using the existing pixel and my Shopify catalogue. If this pilot proves traffic-positive, there’s potential to extend or scale the spend through the full holiday season.