Experienced Nutraceutical Brand Marketing Consultant – India & International Markets

We are launching a new-age nutraceutical strip brand with an innovative product format and are looking for an experienced freelance marketing consultant / Fractional CMO to build and execute our marketing strategy in India and international markets.
We are looking for someone who has hands-on experience launching and scaling consumer health, nutraceutical, wellness, pharma, FMCG or D2C brands, preferably from an early stage.
Key Responsibilities
• Develop the complete brand positioning and go-to-market strategy
• Define target customers, market segments and product positioning
• Conduct competitor and market analysis for India and overseas markets
• Develop India launch and growth strategy
• Develop international market-entry strategy
• Build D2C, e-commerce and marketplace strategy
• Plan and manage Meta, Google, YouTube and other digital campaigns
• Develop influencer, content and social-media marketing strategy
• Identify suitable distributors, partners and international sales channels
• Develop customer acquisition and retention strategies
• Recommend pricing, offers, promotions and launch campaigns
• Build a measurable marketing funnel from awareness → trial → purchase → repeat purchase
• Track CAC, ROAS, conversion rate, customer retention and other important KPIs
• Coordinate with designers, content creators, advertising specialists and other freelancers/agencies as required
• Continuously optimize the marketing strategy based on actual results
India + International Experience
Experience in one or more of the following international markets will be highly valuable:
USA, UK, Europe, GCC/Middle East, Australia, Southeast Asia or other export markets.
Knowledge of international nutraceutical marketing, distribution and market-entry requirements is a strong advantage.
Ideal Candidate
We are not looking for someone who only manages Instagram or runs basic advertisements.
We need a strategic marketer who can think like a brand owner/business growth leader, understand the product and customer, create the strategy, execute it and take responsibility for measurable results.
Preferred experience:
• 7+ years of relevant marketing experience
• Proven experience launching new consumer brands/products
• Nutraceutical / wellness / pharma / FMCG / D2C experience
• Strong digital marketing knowledge
• Experience with international markets
• Excellent market research and strategic planning skills
• Strong understanding of customer acquisition and brand building
• Ability to work independently and build the marketing ecosystem from the ground up
Engagement
This can start as a freelance consulting/part-time engagement, with the possibility of developing into a long-term role / Fractional CMO / Head of Marketing position based on performance and mutual fit.
We are open to candidates from India and abroad, but candidates must have practical experience relevant to our category.
To Apply
Please share:
1. Your profile and years of experience
2. Relevant nutraceutical/health/wellness/FMCG brands you have worked with
3. Examples of products/brands you have launched from scratch
4. International markets you have worked in
5. Your role and responsibilities in those projects
6. Key results achieved (sales, CAC, ROAS, revenue growth, etc.)
7. Your proposed engagement model and expected monthly/weekly fee
8. A brief outline of how you would launch a new nutraceutical strip brand in India
Please do not apply if your experience is limited to basic social-media posting or generic digital marketing. We are specifically looking for a senior, commercially experienced marketer who can help build the brand from the ground up.