Experienced Meta Ads Specialist (Facebook & Instagram) for Betting / iGaming Niche
Budget / Salary₹12,500–37,500
TypeFreelance project
LocationRemote
Posted2 hours ago
We are looking for a highly experienced Meta Ads Specialist / Performance Marketer who specializes in running successful ad campaigns for the Betting & iGaming industry. You must have proven experience in running ads for high-risk/restricted niches on Facebook and Instagram.
To Apply:
Please share relevant case studies or examples of betting/casino Meta campaigns you have previously managed. Proposals without relevant betting niche experience will not be considered.
What I expect you to take ownership of
• Audience and funnel strategy tailored gambling.
• Campaign build-out in Ads Manager.
• Creative direction and ad copy that pass Meta’s restricted content review without diluting the gaming appeal.
• Ongoing optimisation, A/B testing, and weekly reporting focused on CPL, lead quality, and ROAS.
Deliverables & acceptance criteria
1. A concise campaign strategy deck outlining audiences, budgets, and KPIs.
2. A minimum of three static concepts and two short-form video ads ready for approval.
3. First-week performance report showing tracking accuracy and initial CPL within 20 % of the proposed benchmark.
When you apply, attach a detailed project proposal describing your approach, timelines, and any past wins in the betting or similarly regulated niches.
To Apply:
Please share relevant case studies or examples of betting/casino Meta campaigns you have previously managed. Proposals without relevant betting niche experience will not be considered.
What I expect you to take ownership of
• Audience and funnel strategy tailored gambling.
• Campaign build-out in Ads Manager.
• Creative direction and ad copy that pass Meta’s restricted content review without diluting the gaming appeal.
• Ongoing optimisation, A/B testing, and weekly reporting focused on CPL, lead quality, and ROAS.
Deliverables & acceptance criteria
1. A concise campaign strategy deck outlining audiences, budgets, and KPIs.
2. A minimum of three static concepts and two short-form video ads ready for approval.
3. First-week performance report showing tracking accuracy and initial CPL within 20 % of the proposed benchmark.
When you apply, attach a detailed project proposal describing your approach, timelines, and any past wins in the betting or similarly regulated niches.
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