Exhibition Social Media Awareness Campaign

Our exhibition is coming up soon and I need a strong push on Instagram, Facebook, and YouTube to raise awareness and excitement. The strategy centres on vivid, share-worthy photos and videos of the artworks and exhibitors, but at the moment I have no visual assets prepared.

The work will start with on-site photo and video capture, followed by editing that fits each platform’s best practices—vertical Reels and Stories for Instagram, engaging Shorts for YouTube, and feed-ready clips for Facebook. Once the content is polished, I’ll rely on you to create a posting calendar, write concise captions with the right hashtags, and publish consistently right through to event day, responding to comments and DMs to keep the buzz alive.

Deliverables
• A bank of professionally edited photos
• At least three short-form videos optimised for each platform (Reels, Shorts, Stories)
• A two-week posting schedule with captions and hashtags
• Basic performance report at the end of the campaign (reach, engagement, top-performing posts)

If you love visual storytelling and can own the process from shooting through to analytics, let’s talk and make this exhibition the one everyone is talking about online.