Ethnic Fashion E-commerce: High Conversion & Performance

PREMIUM ETHNIC FASHION E-COMMERCE WEBSITE – LIBAAS-INSPIRED

I am looking for an experienced e-commerce developer/team to build a premium, modern and highly conversion-focused ethnic fashion e-commerce website for a new Indian fashion brand.

The overall shopping experience should be inspired by the quality, presentation, navigation and product experience of premium brands such as Libaas, but the final website must have completely ORIGINAL branding, UI, code, images, content and design. Do not copy any copyrighted assets or source code.

BUSINESS MODEL:
• Indian D2C fashion/e-commerce brand
• Initial focus: Sarees
• Initial catalogue: 100–500 products
• Selling price: approximately ₹999–₹2,999
• Prepaid + COD
• Pan-India delivery
• Future categories: kurtis, ethnic sets, dupattas, jewellery, blouses, lehengas, etc.
• Long-term target: ₹20 lakh+ monthly revenue

MAIN OBJECTIVE:
Build a premium website that can handle paid traffic from Instagram/Meta and Google Ads and is optimized for high conversion, fast loading, SEO, mobile shopping and scalability.

WEBSITE REQUIREMENTS:

1. HOMEPAGE
• Premium fashion hero banner
• Shop Now CTA
• New Arrivals
• Best Sellers
• Featured Collections
• Sarees / Festive / Wedding / Sale categories
• Promotional banners
• Customer reviews
• Instagram/UGC section
• Newsletter/WhatsApp signup

2. COLLECTION/SHOP PAGE
• Product grid
• Search
• Filters
• Sorting
• Category
• Price
• Color
• Fabric
• Occasion
• Collection
• Availability
• Discount
• Best selling / newest / price sorting
• Mobile-friendly filters

3. PRODUCT PAGE
• Multiple high-resolution images
• Image zoom
• Product video
• Product name
• Original + sale price
• Discount percentage
• Product details
• Fabric/material
• Care instructions
• Variants
• Stock availability
• Pincode delivery checker
• COD availability
• Add to Cart
• Buy Now
• Wishlist
• Reviews
• Related products
• Recently viewed products
• Trust badges/information

4. CART & CHECKOUT
• Fast mobile-first checkout
• Guest checkout
• UPI
• Credit/debit cards
• Net banking
• COD
• Coupons
• Address/pincode validation
• Shipping calculation
• Order summary
• Payment success/failure handling
• Refund handling
• Abandoned-cart recovery

5. COD + RTO
This is very important for the Indian market.
• COD availability by pincode
• COD verification
• OTP/WhatsApp confirmation where possible
• COD/prepaid order identification
• RTO tracking
• Cancellation handling
• Return/refund workflow
• Ability to restrict COD for high-risk customers/orders

6. PAYMENT
Integrate a reliable Indian payment gateway supporting UPI, cards, net banking and other available methods.

7. SHIPPING
Integrate a suitable Indian shipping/fulfilment provider.
Required:
• AWB generation
• Shipping labels
• Order tracking
• Delivery status
• COD reconciliation
• Returns
• RTO tracking

8. ADMIN PANEL
Admin must be able to:
• Add/edit/delete products
• Bulk upload products
• Upload multiple images
• Manage categories
• Manage variants
• Manage inventory
• Manage pricing
• Create discounts/coupons
• Manage orders
• Process cancellations/refunds
• View payment status
• View shipping status
• Manage customers
• View customer order history
• Manage homepage banners
• Manage collections
• Manage reviews
• Manage basic website content

9. PRODUCT IMPORT
Initially approximately 100–500 products.
Need easy bulk CSV/product import with:
• SKU
• Product name
• Description
• Price
• Sale price
• Inventory
• Category
• Variants
• Images

10. ANALYTICS & PERFORMANCE MARKETING
This is a critical requirement.

Integrate and properly test:
• Google Analytics 4
• Google Tag Manager
• Google Search Console
• Google Merchant Center
• Google Ads conversion tracking
• Meta Pixel
• Meta Conversions API
• Purchase tracking
• Add-to-cart tracking
• Checkout tracking
• Revenue tracking
• Campaign/source attribution

I need proper event tracking, not just installing the basic pixel.

11. SEO
• SEO-friendly URLs
• Meta titles/descriptions
• Canonical URLs
• XML sitemap
• Robots.txt
• Product schema
• Breadcrumb schema
• Organization schema
• Image alt text
• Internal linking
• SEO-friendly category pages
• Blog system
• Mobile optimization
• Core Web Vitals/performance optimization

12. WHATSAPP
Where technically/API-wise appropriate:
• Customer support
• Order confirmation
• COD confirmation
• Shipping updates
• Abandoned-cart communication
• Promotional communication

13. CUSTOMER ACCOUNT
• Login/signup
• Guest checkout
• Order history
• Order tracking
• Saved addresses
• Wishlist
• Return/refund requests

14. REVIEWS
• Star rating
• Written reviews
• Verified purchase badge
• Customer photos
• Admin moderation

15. MOBILE EXPERIENCE
The website must be designed mobile-first because a significant portion of traffic will come from Instagram/Meta advertising.

Must work properly on:
• iPhone
• Android
• Tablet
• Desktop
• Chrome
• Safari
• Edge

16. PERFORMANCE
The website must be fast and optimized for paid advertising traffic.
Use:
• Image optimization
• Lazy loading
• CDN where appropriate
• Optimized scripts
• Caching
• Mobile performance optimization
• Core Web Vitals optimization

17. TECHNOLOGY
Developer should recommend the best platform.

Preferred:
• Shopify + custom premium theme
OR
• WooCommerce + custom theme

A custom frontend/backend can be proposed if there is a strong technical reason.

The platform must be scalable from 100 products to 5,000+ products and from hundreds to 1,000+ monthly orders.

18. LEGAL/INFORMATION PAGES
Create:
• About Us
• Contact Us
• Privacy Policy
• Terms & Conditions
• Shipping Policy
• Return & Refund Policy
• Cancellation Policy
• FAQ

19. TESTING
Before final delivery, test:
• Product browsing
• Search
• Filters
• Cart
• Coupons
• Checkout
• UPI
• Cards
• COD
• Payment failure
• Refunds
• Shipping
• Tracking
• Email notifications
• WhatsApp integrations
• Mobile responsiveness
• Analytics
• Meta Pixel/CAPI
• Google Ads tracking

20. DELIVERABLES
Complete working website including:
• UI/UX
• Frontend
• Backend/admin
• Product management
• Payment gateway
• COD
• Shipping
• RTO workflow
• Customer accounts
• Wishlist
• Reviews
• SEO
• Analytics
• Meta Pixel/CAPI
• Google tracking
• Merchant Center
• WhatsApp integration
• Mobile optimization
• Performance optimization
• Deployment
• Basic admin training
• Post-launch bug fixing

BUDGET:
Initial development budget: ₹25,000–₹50,000.

Please provide a fixed-price quotation and clearly mention anything that is NOT included.

FREELANCER REQUIREMENTS:

Only apply if you have real experience with:
• Shopify/WooCommerce
• Fashion e-commerce
• Indian payment gateways
• COD
• RTO
• Shipping APIs
• Meta Pixel + CAPI
• Google Analytics/Ads
• Google Merchant Center
• SEO
• Conversion optimization

Please provide 3–5 e-commerce websites you have personally developed.

APPLICATION QUESTIONS:

1. Which platform do you recommend and why?
2. Shopify or WooCommerce?
3. What is your fixed total price?
4. What exactly is included?
5. What third-party costs will I have?
6. How many days will development take?
7. Have you integrated Indian payment gateways?
8. Have you implemented COD + RTO systems?
9. Have you implemented Meta Pixel + Conversions API?
10. Have you configured Google Merchant Center and Google Ads tracking?
11. Can you bulk upload 500 products?
12. What post-launch support do you provide?
13. Send 3–5 relevant live websites from your portfolio.

IMPORTANT:
Please do not send a generic proposal.

I am looking for someone who understands E-COMMERCE + FASHION + COD + RTO + PERFORMANCE MARKETING + SEO + CONVERSION OPTIMIZATION.

The website should be built as a serious scalable D2C fashion business, not simply a basic online store.

The reference is for the LEVEL OF USER EXPERIENCE and PREMIUM PRESENTATION only. The final website must be original and legally distinct.