Entertainment Agency Google PPC Management

Our entertainment staffing agency relies on Google Ads as the primary engine for turning web traffic into booking enquiries. The objective is simple: a steady, measurable increase in qualified enquiries for weddings, corporate events, and private parties.

Current status
• An existing Google Ads account with scattered ad groups and no consistent conversion tracking
• A responsive, mobile-friendly website (WordPress) ready for deeper funnel measurement
• Historical search-term data that points to promising CPC opportunities but needs refinement

Scope of work
1. Restructure the account into tightly themed campaigns that mirror how clients search for entertainment for weddings, corporate events, and private parties.
2. Build high-intent keyword lists, write compelling ad copy, and launch responsive search ads that meet Google’s best-practice standards.
3. Configure GA4 and Google Tag Manager so every form submission and phone-click event registers as a conversion inside Google Ads.
4. Implement negative-keyword hygiene, day-parting, and bid-adjustments to keep cost-per-enquiry within target.
5. Provide weekly insight reports summarising search terms, cost, conversions, and the story behind the numbers so we can act quickly on new booking trends.

Deliverables
• Rebuilt Google Ads campaigns with live conversion tracking
• Custom GA4 & Tag Manager setup file (JSON or container export)
• First 30-day performance report with optimisation roadmap

Acceptance criteria
A minimum 40 % uplift in qualified booking enquiries (compared with the previous 30-day baseline) while holding or reducing cost-per-enquiry.

All account access is ready; I will grant admin permissions upon project kickoff so you can dive straight into keyword research and tracking implementation.