Engineer App Download Campaign Boost

Performance Marketing Specialist Needed – Engineering App User Acquisition

I am looking for an experienced performance marketer who can build and manage a measurable user-acquisition strategy for ALMASAH Engineering App, a specialized mobile application designed for civil engineers, land surveyors, quantity surveyors, and construction professionals.

The objective is straightforward: attract relevant professional users, increase Google Play downloads, and convert those downloads into active and paying users. General brand awareness is not the priority. I am looking for measurable growth and sustainable user acquisition.

About the App

ALMASAH is a live Android engineering application available on Google Play.

It provides practical tools for engineering and surveying workflows, including:

- Land area calculation and drawing, including irregular plots.
- Surveying calculations and professional land reports.
- Quantity takeoff and pricing for construction projects.
- Concrete and building-material quantity calculations.
- Preliminary construction cost estimation.

The app has an existing user base and has received positive feedback from professionals who use its engineering calculation tools.

Platform: Android – Google Play only.

Target Audience

The campaigns should focus on professionals who have a genuine need for engineering calculation and surveying tools, including:

- Civil Engineers
- Land Surveyors
- Quantity Surveyors
- Site Engineers
- Structural Engineers
- Construction Engineers
- Contractors and Estimators
- Engineering Consultants

Priority markets will be discussed based on audience size, competition, payment accessibility, and expected acquisition costs.

Marketing Channels

I am interested in a focused, data-driven strategy using the following channels:

1. Google Ads

- Google App Campaigns focused on Google Play installs and, where measurable, in-app actions.
- Search campaigns targeting high-intent engineering and surveying keywords where appropriate.
- Keyword and audience research to identify professionals actively looking for calculation and surveying solutions.

2. LinkedIn Marketing

- Organic content targeting relevant engineering professionals and communities.
- Sponsored campaigns using job titles, professional interests, and relevant industry audiences.
- Testing whether LinkedIn can deliver cost-effective, qualified users compared with other channels.

3. Engineering Websites and Industry Publications

- Sponsored placements in relevant engineering websites, professional newsletters, and surveying communities.
- Partnerships with engineering content creators and educators where appropriate.
- Trackable links and dedicated landing pages to measure the quality of acquired traffic.

4. Supporting Social Media

- Targeted campaigns and educational content on platforms such as Facebook, Instagram, and YouTube.
- Short demonstration videos showing real app features and engineering use cases.
- Retargeting and follow-up campaigns where technically supported.

Scope of Work

I expect the marketer to provide:

1. Growth Strategy: Audience segmentation, market selection, campaign structure, messaging angles, creative formats, and estimated acquisition costs for each channel.

2. Creative Development: Ad copy, visual concepts, short-video recommendations, and landing-page content tailored to engineers and surveying professionals.

3. Campaign Setup and Management: End-to-end campaign creation, launch, testing, budget allocation, and ongoing optimization.

4. Analytics and Attribution: Proper tracking using Firebase, Google Analytics 4, Google Play Console, or suitable attribution tools. The reporting should distinguish installs and measurable in-app actions by campaign and channel, with keyword-level or placement-level reporting wherever the platform supports it.

5. Weekly Reporting: Transparent reports covering spend, impressions, clicks, installs, cost per install, activation, in-app engagement, and subscription conversions where tracking is available.

Initial 30-Day Pilot

The proposed pilot should include:

- Campaign strategy and tracking setup.
- Campaign launch within 14 days of project commencement, subject to access and technical readiness.
- A 30-day testing and optimization period.
- Weekly performance reports and documented optimization decisions.
- A final report identifying the strongest audiences, channels, creatives, acquisition costs, and next steps.

Success will be evaluated against the existing baseline, with particular attention to qualified installs, active users, and paying-user acquisition, rather than download volume alone.

What I Expect From You

Please include the following in your proposal:

- Examples of previous campaigns for mobile apps, SaaS products, or technical/professional audiences.
- Your experience with Google Ads, LinkedIn Ads, Firebase, and conversion tracking.
- Your recommended initial strategy for ALMASAH.
- Estimated cost per install and expected budget requirements by channel.
- Your proposed timeline and management fees.
- How you would distinguish low-quality installs from genuine engineering users.

I am looking for a results-oriented marketing partner who understands how to market specialized technical products to professional audiences.

If you can demonstrate a practical strategy, measurable execution, and transparent reporting, I would be interested in discussing a pilot campaign.