End-to-End Performance Marketing & CRM Automation (LeadSquared + AiSensy API) for Academic Journals
Budget / Salary₹75,000–150,000
TypeFreelance project
LocationRemote
Posted2 hours ago
We are seeking a top-tier, end-to-end Performance Marketing and Automation Agency (or an expert individual freelancer) to manage a 90-day growth campaign for the Thieme Journals collection.
Access to these 52 distinct medical and scientific journals is centrally funded for government institutions in India under the national "One Nation One Subscription" (ONOS) framework. Your job is NOT to sell subscriptions, but to run highly optimized B2B/Academic lead generation and traffic campaigns that drive full-text article downloads among medical researchers, faculty, and students.
TARGET GOAL
Achieve a compounding 30-50% Month-over-Month (MoM) growth in document downloads over the next 3 months, scaling platform usage efficiently
DETAILED SCOPE OF WORK
1. CAMPAIGN ARCHITECTURE & DATA FEEDS:
• Organize 52 specialized journals into 5 dynamic macro-clusters (Clinical, Surgical, Basic Sciences, Alternative Medicine, and Institutional).
• Construct a 52-row CSV Google Ads Page Feed to execute targeted Dynamic Search Ads (DSA) based on long-tail academic research queries.
• Set up Meta Advantage+ Catalog Feeds to deep-link custom dynamic carousels straight to unique journal landing pages.
2. LOGICAL LEAD GENERATION & INSTITUTIONAL SEGMENATION:
• Build native lead forms across Meta and LinkedIn with conditional logical routing.
• Screen traffic using a mandatory dropdown field: "Is your institution covered under ONOS?"
• Program dynamic confirmation screens to instantly educate valid users on how to seamlessly download research via their Campus Wi-Wi or Institutional IP Networks (zero personal passwords required on-campus).
3. REVENUE-DRIVING CRM & WHATSAPP AUTOMATION (LeadSquared + AiSensy):
• Set up real-time webhook integrations routing platform leads directly into LeadSquared CRM within 60 seconds.
• Build advanced JSON payload webhooks inside LeadSquared to automatically route qualified leads straight to the AiSensy WhatsApp Business API gateway.
• Design, write, and maintain a 14-day automated nurturing lifecycle workflow across both Email (LeadSquared) and WhatsApp (AiSensy) focusing on onboarding, proxy login troubleshooting, and organic e-TOC (Table of Contents) alert signups.
4. CONTINUOUS MEDIA OPTIMIZATION:
• Execute rigorous bidding control to manage compounding target CPC caps
• Perform daily negative keyword scrubbing to aggressively eliminate consumer/patient traffic (e.g., medical symptoms, treatments, hospital lookups).
SUBMISSION REQUIREMENT
To be considered, your proposal must explicitly contain:
1. Proof of building automated webhook payloads inside LeadSquared or similar enterprise CRMs.
2. Experience deploying Meta API / official WhatsApp Business API platforms (AiSensy, Wati, etc.).
3. Your approach to setting up Google Page Feeds for a 52-URL catalog.
Generic, copy-pasted auto-bids will be instantly deleted. Type "THIEME ONOS 2026" at the top of your bid to prove you read the brief.
Access to these 52 distinct medical and scientific journals is centrally funded for government institutions in India under the national "One Nation One Subscription" (ONOS) framework. Your job is NOT to sell subscriptions, but to run highly optimized B2B/Academic lead generation and traffic campaigns that drive full-text article downloads among medical researchers, faculty, and students.
TARGET GOAL
Achieve a compounding 30-50% Month-over-Month (MoM) growth in document downloads over the next 3 months, scaling platform usage efficiently
DETAILED SCOPE OF WORK
1. CAMPAIGN ARCHITECTURE & DATA FEEDS:
• Organize 52 specialized journals into 5 dynamic macro-clusters (Clinical, Surgical, Basic Sciences, Alternative Medicine, and Institutional).
• Construct a 52-row CSV Google Ads Page Feed to execute targeted Dynamic Search Ads (DSA) based on long-tail academic research queries.
• Set up Meta Advantage+ Catalog Feeds to deep-link custom dynamic carousels straight to unique journal landing pages.
2. LOGICAL LEAD GENERATION & INSTITUTIONAL SEGMENATION:
• Build native lead forms across Meta and LinkedIn with conditional logical routing.
• Screen traffic using a mandatory dropdown field: "Is your institution covered under ONOS?"
• Program dynamic confirmation screens to instantly educate valid users on how to seamlessly download research via their Campus Wi-Wi or Institutional IP Networks (zero personal passwords required on-campus).
3. REVENUE-DRIVING CRM & WHATSAPP AUTOMATION (LeadSquared + AiSensy):
• Set up real-time webhook integrations routing platform leads directly into LeadSquared CRM within 60 seconds.
• Build advanced JSON payload webhooks inside LeadSquared to automatically route qualified leads straight to the AiSensy WhatsApp Business API gateway.
• Design, write, and maintain a 14-day automated nurturing lifecycle workflow across both Email (LeadSquared) and WhatsApp (AiSensy) focusing on onboarding, proxy login troubleshooting, and organic e-TOC (Table of Contents) alert signups.
4. CONTINUOUS MEDIA OPTIMIZATION:
• Execute rigorous bidding control to manage compounding target CPC caps
• Perform daily negative keyword scrubbing to aggressively eliminate consumer/patient traffic (e.g., medical symptoms, treatments, hospital lookups).
SUBMISSION REQUIREMENT
To be considered, your proposal must explicitly contain:
1. Proof of building automated webhook payloads inside LeadSquared or similar enterprise CRMs.
2. Experience deploying Meta API / official WhatsApp Business API platforms (AiSensy, Wati, etc.).
3. Your approach to setting up Google Page Feeds for a 52-URL catalog.
Generic, copy-pasted auto-bids will be instantly deleted. Type "THIEME ONOS 2026" at the top of your bid to prove you read the brief.
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