Email Performance Tracking Support

I handle client communication for our selling agency through email and need an extra pair of hands focused purely on tracking how those messages perform. Your job is to set up or refine the tracking we already have in place, monitor key metrics—opens, clicks, replies, bounce rates—and turn that raw data into clear, actionable reports I can share with clients.

You’re free to work in whatever platform fits best (Mailchimp, HubSpot, ActiveCampaign, even custom setups with UTM tags and Google Analytics); I only care that the numbers are accurate and easy to read. Once a week I want a concise summary highlighting wins, drop-offs, and quick recommendations so I can adjust subject lines, send times, or segmentation before the next campaign goes out.

Deliverables
• Initial audit of the current email-tracking setup
• Implementation or correction of tracking tags, events, and dashboards
• Simple template for weekly performance reports (PDF or Google Sheet)
• Ongoing weekly reporting and insights

I’ll provide full access to existing email accounts and past campaign data on kickoff. If you’ve done similar work and can point to past improvements you’ve driven, let me know—that proof of impact will move you to the top of the list.