Email Newsletter Brand Awareness Campaign

I’m looking for a skilled copywriter-marketer to help me raise brand awareness exclusively through email newsletters.

Here’s what I need:
• A clear content strategy that maps out how each email strengthens our story and brand identity.
• Compelling subject lines and body copy for an initial series of 4–6 newsletters, each with a strong, measurable call-to-action.
• A simple content calendar outlining send dates, thematic focus, and key metrics to track.
• Guidance on best-practice formatting, segmentation, and A/B testing so the emails look great across major ESPs like Mailchimp or Klaviyo.

Tone should feel friendly yet authoritative, aligned with the voice of a growing brand aiming to stand out in a crowded market. Please reference any previous email campaigns you’ve written that boosted open or click-through rates and briefly outline your process for researching audience pain points.

Final deliverables: editable copy in Google Docs (or similar), plus a one-page overview of the strategy and performance recommendations.