Email Marketing Specialist

Email Marketing Specialist
Email Campaigns, Automation, Deliverability & Lifecycle Marketing | Remote
Position Type: Full-Time, Remote
Working Hours: U.S. Client Business Hours, with flexibility for campaign launches and reporting deadlines
About the Role
At Pavago, one of our clients is hiring an Email Marketing Specialist to build, launch, and optimize high-performing email campaigns that drive engagement, nurture leads, and generate measurable business results.
This is a hands-on email marketing role combining:

Email campaign execution

Copywriting

Audience segmentation

Marketing automation

Lifecycle and nurture workflows

Email deliverability

A/B testing

Performance analytics

You’ll own the full email campaign lifecycle — from planning and segmentation through launch, deliverability monitoring, optimization, and reporting.
If you understand both the creative and technical sides of email marketing and enjoy using data to continuously improve performance, this role is built for you.
What You’ll Own
Email Campaign Development & Execution
Build, launch, and manage campaigns using platforms such as:

HubSpot

Klaviyo

Marketo

Mailchimp

ActiveCampaign

You’ll:

Write compelling subject lines, email copy, and calls-to-action

Develop campaigns tailored to different audience segments and lifecycle stages

Build and optimize responsive email templates

Maintain consistency with brand guidelines and messaging

Perform basic HTML/CSS edits when needed

QA campaigns before launch to ensure links, formatting, personalization, and tracking work correctly

Audience Segmentation & List Management
Manage and maintain email databases ranging from 20,000 to 200,000+ contacts.
You’ll:

Segment audiences based on:

Lifecycle stage

Engagement

Persona

Geography

Behavioral data

Customer activity

Maintain clean and organized contact databases

Identify and remove:

Hard bounces

Inactive contacts

Duplicates

Spam traps

Improve personalization and targeting strategies

Maintain strong list hygiene to protect sender reputation and campaign performance

Marketing Automation & Nurture Workflows
Build and optimize automated email journeys including:

Lead nurture sequences

Drip campaigns

Onboarding workflows

Behavioral automations

Abandoned cart flows

Re-engagement campaigns

Lifecycle sequences

You’ll also:

Configure triggers, conditions, and branching logic

Test workflows before launch

Troubleshoot automation issues

Analyze performance across different stages of the journey

Continuously optimize sequences for engagement and conversion

Email Deliverability & Compliance
Monitor and improve:

Sender reputation

Inbox placement

Bounce rates

Spam complaints

Domain and email authentication

Overall deliverability

Work with configurations including:

SPF

DKIM

DNS

Suppression lists

Use tools such as:

Litmus

GlockApps

Postmark

Ensure email programs follow:

CAN-SPAM

GDPR

CCPA

Email marketing and permission best practices

Troubleshoot deliverability problems and implement solutions to protect long-term sender health.
A/B Testing & Performance Optimization
Develop structured tests across:

Subject lines

Email copy

CTAs

Send times

Layouts

Offers

Messaging

Audience segments

Use campaign data to identify opportunities to improve:

Engagement

Click-through rates

Conversions

Lead nurturing

Retention

Revenue contribution

Analytics & Reporting
Track email marketing KPIs including:

Open rates

Click-through rates

Conversion rates

Bounce rates

Unsubscribe rates

Engagement

Revenue attribution

Build and maintain reports using:

ESP analytics

Google Analytics

CRM reporting

Looker

Excel / Google Sheets

Translate campaign data into clear insights and optimization recommendations for leadership and marketing stakeholders.
Required Experience & Skills

2+ years of professional email marketing experience

Hands-on experience with at least one major ESP:

HubSpot

Klaviyo

Marketo

Mailchimp

ActiveCampaign

Strong understanding of:

Email marketing automation

Audience segmentation

Lead nurturing

Lifecycle campaigns

List management

Experience building automated email workflows

Experience analyzing email campaign performance

Basic HTML/CSS knowledge for email template customization

Advanced Excel or Google Sheets skills, including:

Pivot Tables

VLOOKUP

Reporting

Data segmentation

Strong copywriting and written English skills

Strong attention to detail

Ability to manage multiple campaigns and deadlines simultaneously

Nice to Have

Experience managing email databases of 50,000+ contacts

Experience with Litmus, GlockApps, Postmark, or similar deliverability tools

Hands-on knowledge of SPF, DKIM, DNS, and sender authentication

Experience integrating ESPs with Salesforce, HubSpot, or other CRM platforms

Experience in:

SaaS

E-commerce

Professional services

B2B marketing

Understanding of lifecycle and behavioral marketing

Experience with revenue attribution and funnel reporting

What Makes You a Strong Fit
You:

Balance strong copywriting with analytical thinking

Understand that email performance goes beyond simply writing good copy

Know how segmentation, automation, deliverability, and data work together

Are comfortable troubleshooting technical email issues

Pay close attention to campaign details before hitting send

Enjoy testing ideas and using data to improve results

Can manage several campaigns and workflows simultaneously

Take ownership of performance rather than simply executing tasks

What a Typical Day Looks Like
Your day may include:

Building and scheduling email campaigns

Writing subject lines, copy, and CTAs

Creating or modifying email templates

Segmenting audiences for upcoming campaigns

Reviewing database and list health

Building automated nurture sequences

Testing triggers and workflow logic

Monitoring deliverability and sender reputation

Reviewing campaign analytics

Launching A/B tests

Preparing performance reports

Sharing optimization recommendations with leadership

In short: you ensure email marketing campaigns are well-written, properly targeted, technically sound, automated effectively, and consistently optimized for engagement, conversions, and business growth.
Key Metrics for Success

Open rates meeting or exceeding relevant benchmarks

CTR of approximately 3–5%+ where appropriate

Improved campaign and workflow conversion rates

Bounce rate maintained below 2%

Unsubscribe rate maintained below 1%

Healthy sender reputation and inbox placement

Accurate campaign and revenue attribution

Improved lead nurturing and lifecycle engagement

Reliable campaign execution with minimal errors

Why This Role Stands Out

Ownership of the complete email marketing lifecycle

Blend of creative, analytical, and technical marketing

Hands-on experience with leading ESP and automation platforms

Direct impact on engagement, pipeline, retention, and revenue

Opportunity to build sophisticated lifecycle and nurture programs

Exposure to marketing analytics and deliverability strategy

Fully remote work environment

Growth opportunities into:

Lifecycle Marketing

Marketing Automation

CRM Marketing

Growth Marketing

Marketing Operations

Interview Process

Initial Phone Screen

Video Interview with Pavago Recruiter

Practical Assessment — such as building a 3-email nurture workflow for a sample product launch

Client Interview

Offer & Background Verification

Apply Now
If you:

Have hands-on email marketing experience

Know platforms such as HubSpot, Klaviyo, Marketo, Mailchimp, or ActiveCampaign

Understand segmentation, automation, and deliverability

Can write compelling email copy

Enjoy testing and optimizing campaigns based on data

Want ownership over email performance from strategy through execution

We’d love to hear from you.
Important: Spark Hire Video Interview
As part of our application process, qualified candidates will be invited to complete a one-way video interview through Spark Hire.
This is your opportunity to introduce yourself and highlight your experience with email marketing platforms, campaign execution, automation workflows, audience segmentation, copywriting, deliverability, A/B testing, and performance optimization.
We recommend sharing specific examples of email campaigns or automated workflows you’ve managed, the size of the databases you’ve worked with, and measurable improvements you achieved in engagement, conversions, or deliverability.
Please complete your Spark Hire interview promptly after receiving the invitation. Candidates who do not complete the video interview may not move forward in the hiring process.
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Originally posted on Himalayas