Email & Calling Lead Generation

I want to build a predictable flow of qualified leads by combining targeted email outreach with follow-up phone calls. The work covers everything from crafting the email copy, scheduling the sends, and monitoring open/click data, through to picking up the phone and converting interested prospects into booked appointments.

Scope of work
• Plan and send B2B email sequences that speak directly to our ideal customer profile.
• Call the warm and semi-warm contacts generated by those emails, nurture them, and secure a clear next step (demo, discovery call, or quote request).
• Maintain clean, well-segmented lists inside our CRM so every touchpoint is tracked and no lead slips through the cracks.
• Test subject lines, messaging angles, and call scripts, then refine based on performance.
• Provide concise weekly reports summarising sends, calls made, conversations held, and leads passed to sales.

Primary goal
I only measure success by the number of new leads delivered, so everything—from email cadence to call timing—must point toward that outcome.

Tools & data
I will supply access to our CRM, existing contact databases, and any approved email platform (HubSpot, Mailchimp, or similar). Feel free to recommend additional tools if they increase throughput or deliverability.

Acceptance criteria
A lead counts when the prospect agrees to a scheduled meeting or provides a definitive request for pricing within our target industry.

If you’re comfortable owning both the inbox and the phone, let’s get started.