Elegant WordPress Clinic Redesign

Our medical clinic site is overdue for a full facelift. It must stay on WordPress, retain every ounce of our existing SEO equity, and load noticeably faster on both mobile and desktop.

Primary objective
I want visitors to feel immediate confidence in our expertise—polished visuals, refined typography, and a premium colour palette that signal professionalism and care.

Key trust-building areas
• Doctor & staff profiles: new photo guidelines, credentials displayed clearly, and a design that lets personalities shine without clutter.
• Patient reviews, ratings, success stories: dynamic yet lightweight sections that are easy for my team to update while remaining schema-friendly for search engines.
• Service pages: concise treatment overviews, pricing cues where appropriate, and expandable FAQ blocks so patients find answers without hunting.

Technical must-haves
– Remain on WordPress with a theme framework that is actively maintained.
– Core Web Vitals improvements: sub-2-second first contentful paint and an A rating on GTmetrix.
– Clean code, structured data, and SEO plugins configured exactly as they are now (Yoast).
– Smooth appointment-booking integration with our existing Calendly embed.
– Staging environment for review before going live.

Deliverables
1. High-fidelity Figma mock-ups for all top-level pages.
2. Fully developed WordPress site migrated to our host, including redirects and image optimisation.
3. Launch support plus a short hand-off video showing my staff how to update content.

Acceptance criteria
• Desktop and mobile Lighthouse performance score ≥ 90.
• No drop in current keyword rankings one month post-launch.
• All listed trust-building elements present and functioning.

If you have recent healthcare or clinic examples, point me to them and outline your timeline.