Elegant Jewellery Brand Launch

I’m starting an online jewellery label for Indian women who want everyday pieces that look premium yet stay within reach. My top priority is the Shopify website design and setup, but I also need the full brand package so everything feels cohesive from day one.

Brand foundations
– A distinctive logo, refined colour palette and readable, graceful typography that work across web, packaging and social media.
– Visual direction should stay classic and elegant while signalling affordability to the Indian market.

Shopify store (highest-priority)
The site must strike trust at first glance, load fast on mobile and guide the shopper smoothly from discovery to checkout. I’d like a storefront that mirrors brands such as Mejuri or CaratLane in polish, but keeps navigation light. Please build on a theme that allows easy future scaling.

Essential functionalities
• Customer reviews visible on each product page
• Wishlist option so visitors can save favourites
• Multiple payment gateways for India (UPI, cards, COD, wallets)
• Simple referral / “share & earn” programme to encourage word-of-mouth

Content & merchandising
– Create initial product collections, craft SEO-friendly descriptions and upload polished images and homepage banners. I can supply raw photos; retouching or light editing will be needed to keep everything on-brand.
– Organise the catalogue so shoppers can filter by metal finish, occasion and price.

Social presence
Once the site look is set, extend the visual language to Instagram: profile pic, highlight covers, launch posts and story templates that echo the same classic-elegant mood.

Deliverables
1. Logo, colour codes, font guidelines (PDF + editable files)
2. Fully configured Shopify store with the features above, ready to accept orders
3. 10-12 hero banners / promotional graphics sized for web & mobile
4. Up to 30 product listings complete with edited photos and descriptions
5. Instagram starter kit (profile assets + 9 grid posts + story templates)

I’m looking for someone who can own the process end-to-end—strategy, design, build and basic training so I can manage updates myself afterward. If you’ve launched D2C lifestyle brands on Shopify and can show live examples, let’s talk timelines and milestones.