Elegant Instagram Branding & Content Strategy

I’m looking to elevate my fashion D2C label on Instagram through a cohesive brand voice and a stream of elegant, classy posts. Your job is to shape the overall content strategy, translate it into an engaging monthly calendar, and create the actual visuals and captions that will keep our feed polished yet compelling.

Here’s what I need from you:
• A concise brand-tone guide so anyone on the team can follow the same refined voice.
• A 30-day Instagram content plan with post objectives, suggested formats (feed, Reel, Story, Carousel), and recommended go-live dates.
• Fully designed posts—art-directed to feel sophisticated and luxe—delivered as editable files plus ready-to-publish versions.
• Captions crafted to match the visual mood, including relevant fashion hashtags and call-to-action phrasing.
• Simple performance-tracking framework (key metrics to watch and how to adjust after the first month).

I will supply existing product photos, brand colors, and any past creative that’s still on-brand. You’ll handle layout, typography, light copywriting, and proposal of any supplemental shoot concepts if needed.

Acceptance criteria:
1. Brand-tone guide approved by me before design begins.
2. Content calendar covers an entire month with no gaps.
3. All graphics sized correctly for Instagram feed and Stories, with editable source files included.
4. Captions free of spelling or grammar errors and aligned with the agreed elegant voice.

If you have a portfolio featuring fashion or luxury work, share it—I’m eager to see how your aesthetic could sync with our brand.