Egypt Coffee Social Media Campaign

I’m launching a social-media-only push for my Egyptian coffee brand and need a specialist who can build and run a Facebook and Instagram campaign focused squarely on brand awareness. The task covers everything from shaping the creative concept to publishing and optimising each post.

Here’s what I’m expecting:
• A concise strategy that explains how we’ll position the brand on Facebook and Instagram, including audience insights relevant to Egyptian coffee drinkers.
• A 30-day content calendar with post copy, visuals or short-form video ideas, and suggested posting times.
• Asset production or art-direction guidance—static images, carousels, stories, reels—as needed to keep the feed cohesive and engaging.
• Ongoing management: daily monitoring, community engagement, and weekly performance reports highlighting reach, impressions, and top-performing content, plus quick recommendations for tweaks.

I already have basic brand guidelines and product photos ready to share the moment we start. Let me know your experience with Facebook Business Suite, Ads Manager, and Instagram Insights, plus any coffee or food-and-beverage work you’ve handled. I’m eager to see creative samples and hear how you would give this local favourite a memorable social presence.