Educational Social Media Video Editing

I have a stream of educational content that needs to be shaped into punchy, scroll-stopping videos for YouTube and Instagram. I’ll supply the raw talking-head footage, screen captures, reference links, and a rough idea of the lesson flow. Your job is to turn that material into a polished final cut that teaches clearly, keeps viewers engaged, and feels native to each platform.

Here’s the flow I have in mind:
• Tight pacing: open with a strong hook, trim the dead air, and keep the energy high throughout.
• Platform-specific formatting: 16:9 export for YouTube, and a separate 9:16 (or square) version for Instagram Reels/Feed.
• Clean, readable on-screen captions and lower-thirds that match my brand colours.
• Light motion graphics or animated callouts when a concept needs visual reinforcement.
• Basic colour correction, audio levelling, and royalty-free background music mixed appropriately.

Deliverables for each video
• Final mastered MP4 for YouTube
• Final mastered MP4 for Instagram
• Editable project file (Premiere Pro, DaVinci Resolve, or Final Cut—whatever you prefer)
• Separate SRT caption file

Turnaround will start with one test video; once we’re both happy with the style, we’ll move to a steady weekly rhythm. If you’re comfortable suggesting creative tweaks or repurposing clips into Shorts/Reels, that’s a bonus, but the core requirement is crystal-clear educational edits ready for upload on YouTube and Instagram.