EdTech Sign-Up Promo Video

I’m launching a new education product and need a short, conversion-driven promo video that speaks directly to parents and convinces them to enrol their children. Attractive visuals alone won’t cut it; every second has to carry a clear, relatable message that prompts action.

Scope of work
The core deliverable is an engaging video (about 45–60 seconds) built around strong visual storytelling, animation, and a warm, trustworthy voice-over. I’m open to either a D2C-style product video approach or a performance-focused creative that can be tested across Facebook, Instagram, and YouTube.

Key expectations
• Script-to-screen ownership: concept, storyboard, voice-over, motion graphics, sound design, final edit.
• Parent-centric messaging that highlights benefits and ends with a crystal-clear call-to-action.
• Variations or cut-downs for A/B testing if you specialise in growth marketing.
• Optimised aspect ratios (16:9, 1:1, 9:16) so we can deploy quickly across channels.
• Fast turnaround—I’d like an initial draft within the first week so we can launch ASAP.

Acceptance criteria
1. Final video delivered in MP4 (H.264) plus project files (Premiere Pro or After Effects).
2. Voice-over synced and mixed to broadcast quality.
3. Two rounds of revisions included.
4. Performance versions, if provided, follow platform ad specs without exceeding 2 MB/s bitrate.

If you’re an experienced product video editor or an EdTech growth marketer who lives in After Effects, Premiere Pro, or similar—and you know how to make parents click “Sign Up Now”—this project is for you.