eCommerce CRO Specialist for Saudi Market

job Description: eCommerce CRO Specialist
Location: Saudi Arabia
Department: eCommerce / Digital Growth
Employment Type: Full-Time
About the Role
We are looking for a results-driven eCommerce Conversion Rate Optimization (CRO) Specialist who can improve our online shopping experience, identify conversion barriers, and increase revenue through continuous website optimization.
The ideal candidate should understand customer behaviour, eCommerce platforms, website usability, and analytics. This person will be responsible for analyzing the complete customer journey, identifying why visitors are not converting, and implementing strategies to improve the overall purchase experience.
This is not just a website design or maintenance role. We are looking for someone who understands the relationship between customer psychology, website experience, trust, and revenue generation.
Key Responsibilities
1. Conversion Rate Optimization (CRO)
Analyze the complete customer journey, from landing page to successful purchase.
Identify conversion barriers, customer drop-offs, and friction points.
Develop and implement CRO strategies to improve conversion rates.
Conduct A/B testing and experiment with different website layouts, content, CTAs, and user experiences.
Continuously identify opportunities to increase revenue per visitor and average order value.
2. Website & User Experience Optimization
Evaluate and optimize homepage, collection pages, product pages, cart, and checkout.
Improve website navigation, product discovery, and shopping experience.
Optimize product presentation, images, descriptions, pricing visibility, and call-to-action placement.
Ensure the website provides a seamless experience across mobile, tablet, and desktop.
Work with developers and designers to implement website improvements.
3. Customer Behaviour Analysis
Analyze customer behaviour using tools such as Microsoft Clarity and Hotjar.
Review heatmaps, session recordings, scroll depth, and click behaviour.
Identify customer hesitation, confusion, and reasons for abandoning purchases.
Use customer feedback, reviews, and support queries to identify trust-related issues.
4. Analytics & Performance Monitoring
Work with Google Analytics 4 (GA4) to analyze customer journeys and conversion funnels.
Monitor key metrics, including:
Conversion Rate (CVR)
Add-to-Cart Rate
Cart Abandonment Rate
Checkout Completion Rate
Revenue per Visitor (RPV)
Average Order Value (AOV)
Payment Failure Rate
Prepare regular CRO performance reports and actionable recommendations.
5. Trust & Customer Experience Optimization
Improve customer trust through reviews, testimonials, policies, and transparent communication.
Evaluate shipping information, delivery estimates, returns, refunds, and payment options.
Identify factors that create hesitation among customers, particularly in the Saudi Arabian market.
Ensure Arabic and English shopping experiences are clear, consistent, and customer-friendly.
6. Collaboration & Implementation
Work closely with the marketing, development, design, and customer support teams.
Convert analytical findings into actionable website improvements.
Prioritize optimization tasks based on their potential business impact.
Monitor implemented changes and evaluate their actual performance.
Required Skills & Qualifications
2+ years of experience in eCommerce CRO, website optimization, or eCommerce growth.
Strong understanding of Shopify or other eCommerce platforms.
Practical experience with Google Analytics 4 (GA4).
Experience using Microsoft Clarity, Hotjar, or similar behavioural analytics tools.
Understanding of A/B testing and conversion funnel analysis.
Knowledge of customer psychology and online purchasing behaviour.
Strong analytical and problem-solving skills.
Ability to identify website issues and propose practical solutions.
Good communication and reporting skills.
Preferred Qualifications
Experience working with Saudi Arabian or GCC eCommerce brands.
Understanding of Saudi customer behaviour and purchasing preferences.
Familiarity with Arabic and English eCommerce websites.
Knowledge of local payment methods such as Mada, STC Pay, Apple Pay, and Tabby/Tamara.
Understanding of Shopify checkout optimization and payment integrations.
Basic understanding of SEO, Google Ads, and Meta Ads.
Key Performance Indicators (KPIs)
Performance will be evaluated based on measurable business improvements, including:
Improvement in overall website conversion rate.
Increase in Add-to-Cart and Checkout Completion Rates.
Reduction in cart and checkout abandonment.
Improvement in mobile conversion rate.
Reduction in payment-related failures.
Improvement in Revenue per Visitor and Average Order Value.
Number and quality of CRO experiments implemented.
Successful identification and resolution of customer experience issues.
Who We Are Looking For
We are looking for someone who doesn't simply look at a website and say it looks good.
We need someone who thinks like a customer, investigates problems, understands data, identifies why customers are not purchasing, and takes ownership of improving the overall shopping experience.
The ultimate objective is simple: Convert more visitors into customers and generate more revenue from existing website traffic.