Eco Water Filter Logo

Design a logo for my water-filtering company that blends an unmistakably natural, eco-friendly aesthetic with a confident sense of advanced filtration technology. The core visual should be a filter or purification symbol—something that clearly says “clean water in, impurities out” at a glance. Please avoid default water-drop or leaf icons; I want a mark that feels fresh yet distinctly focused on the science behind our system.

A cool, calming palette (blues with subtle greens or neutrals) will likely work best, though I’m open to creative colour suggestions as long as the final result still reads as environmentally responsible. Clean lines, balanced negative space, and a typeface that complements the icon without overpowering it will help the logo stay crisp on everything from product labels to social banners.

Deliverables
• Scalable vector artwork (AI or SVG)
• High-resolution PNG on transparent background
• Short style sheet noting colours (hex/RGB) and fonts used

Acceptance criteria
• Icon must reference filtration, not just generic water imagery
• Remains legible at 24 px wide and in one-colour print
• Files provided are 100 % editable and free of licensing restrictions

Send any quick sketches or mood boards first if you’d like feedback before finalising. I’ll review promptly so we can iterate fast and lock in a design that perfectly balances nature and technology.