E-Commerce Venture Digital Marketing Evaluation

I am currently evaluating digital marketing agencies for a new e-commerce venture that is in the pre-launch/early-stage phase.
At this stage, I would like to understand your capabilities, approach and commercials without sharing detailed business/product information. I can provide the business category and detailed information during the discussion/after initial evaluation.
Please share a proposal/quotation covering the following:
1. Digital Marketing Strategy
Initial market and audience research
Customer segmentation and persona development
Competitor analysis
Go-to-market digital strategy
Customer acquisition funnel
Channel strategy and launch plan
2. Performance Marketing
Meta Ads (Instagram/Facebook)
Google Ads
Google Shopping, if applicable
Retargeting campaigns
Lead-generation and conversion campaigns
Campaign optimization and scaling
3. Organic & Content Marketing
Social media strategy
Content calendar
Reels/short-form video strategy
SEO strategy
Blog/content strategy
Influencer/creator marketing strategy
4. E-commerce Marketing
Website conversion optimization (CRO)
Landing-page strategy
Customer journey/funnel optimization
Abandoned-cart strategy
Email marketing
WhatsApp marketing/automation
Customer retention and repeat-purchase strategy
5. Analytics & Tracking
Google Analytics 4
Google Search Console
Meta Pixel/Conversions API
Google Ads conversion tracking
Campaign attribution
Monthly performance dashboard
6. Pre-launch Support Please also provide your recommended activities for the 30–60 days before launch, including audience building, lead/waitlist generation and market validation campaigns.
7. Campaign Management Please specify:
Number of campaigns included
Number of creatives included
Number of revisions
Platforms covered
Frequency of optimization
Reporting frequency
Dedicated account manager/team
8. Commercials
Please provide a detailed breakup of:
One-time strategy/setup fee
Monthly retainer
Performance marketing management fee
Creative/content charges
Video/Reels production charges
Influencer marketing management fee
SEO charges
Email/WhatsApp marketing charges
Any technology/software charges
GST and other applicable charges
Please separately mention your professional fees and the recommended advertising/media budget. I would like to keep the agency fee and actual advertising spend clearly separated.
9. Expected Initial Budget Options
Please provide recommended plans for:
Starter: ₹50,000/month media budget
Growth: ₹1,00,000/month media budget
Scale: ₹3,00,000/month media budget
For each option, please indicate the expected agency fee, deliverables and recommended channel mix.
10. Experience
Please share:
Relevant e-commerce projects
Similar startup/pre-launch experience
Case studies
Typical CAC/ROAS benchmarks achieved in relevant categories, where you can disclose them
Client references, if available
At this stage, I am primarily looking to compare agencies based on their strategic approach, deliverables, team structure and commercials.
Please send the proposal in a structured format with scope, deliverables, timelines and pricing clearly separated.