E-commerce Specialist for Halloween Campaign

I’m looking for someone who has practical e-commerce experience, can work independently, and is comfortable providing ideas and recommendations based on market research and performance data.

RESPONSIBILITIES

Product & Market Research

Research current Halloween trends, customer interests, and seasonal demand in the US
Discover potential Halloween products, niches, and product opportunities
Research competitors and compare pricing, promotions, product positioning, and offers
Evaluate products that may be suitable for testing
Monitor relevant seasonal trends and changes in customer demand

Shopify Store Management

Manage and maintain the Shopify store
Add, organize, and update seasonal products
Improve product titles, descriptions, images, and collections
Review product pages for usability and overall customer experience
Suggest improvements to store structure, product presentation, and promotional offers
Keep the store content organized and updated throughout the campaign

Advertising & Marketing

Support Meta/Facebook and Instagram advertising activities
Assist with Google Ads when relevant to the campaign
Develop and test different marketing angles for seasonal products
Assist with audience, creative, messaging, and offer testing
Monitor campaign performance and key advertising metrics
Review traffic, conversions, advertising costs, and sales data
Provide practical recommendations based on campaign results

Performance & Store Optimization

Review product and campaign performance regularly
Analyze data to identify areas that may need improvement
Recommend new products, creative ideas, offers, or marketing approaches for testing
Help improve product presentation and the overall customer journey
Make data-informed suggestions throughout the Halloween campaign
Support ongoing improvements to the Shopify store and marketing activities