E-Commerce SEO Growth

I run an online store and want to turn organic search into a steady, high-converting sales channel. Your job is to take full ownership of our SEO strategy with the clear objective of driving more product sales.

The project should start by a full SEO Audit.

Scope of work
• Deep keyword research and competitor analysis that reveal purchase-intent terms we can realistically win.
• Technical SEO fixes and on-page optimisation to ensure every product page is crawlable, fast, and schema-marked.
• A content strategy that supports product discovery (how-to guides, comparisons, FAQs) and feeds internal linking.
• Ethical backlink acquisition that strengthens domain authority without risking penalties.
• Continuous CRO tweaks so the additional traffic converts once it lands.
• SEO reporting and analytics dashboards that let me track rankings, traffic quality, and revenue uplift.

Primary focus
Product pages come first—these need to rank, load quickly, and persuade. Category and checkout areas can follow once product pages are performing.

Success looks like
• Noticeable growth in qualified organic sessions.
• Higher rankings for key product terms.
• A measurable uptick in completed orders attributed to organic traffic.

If you have a solid track record scaling e-commerce SEO, outline your approach, relevant tools (e.g., Ahrefs, SEMrush, Google Search Console, GA4), and a few success stories.