E-Commerce SEO & Ads Overhaul

I manage a Canadian e-commerce store that sells automotive parts and I’m ready to hand the wheel to an SEO and Google Ads specialist who can prove real, data-backed growth over the next three months. Automotive or auto-parts experience is a huge plus because you’ll be fine-tuning thousands of SKUs and category pages that speak a very specific language.

Here’s what I need you to own from day one: technical SEO, on-page optimisation, deep keyword and competitor research, and full management of Search, Shopping and Performance Max campaigns. You’ll work inside Google Search Console, Google Ads and GA4, set up or audit conversion tracking, then refine bids, audiences and product feeds until the numbers move in the right direction. My primary goal is to increase organic traffic, but every action should ultimately support higher rankings, stronger conversion rates and lower wasted ad spend.

I’m very outcome-focused, so each week you’ll supply a concise report highlighting wins, challenges and next steps. By the end of the 90-day engagement I expect to see clear improvements in organic sessions, revenue attributed to SEO, ROAS for paid campaigns and clean, reliable conversion data.

Deliverables I’ll review:
• Technical SEO audit with implemented fixes
• Optimised metadata and copy for priority product & category pages
• Fully built Search, Shopping and Performance Max campaigns with live conversion tracking
• Weekly performance reports and a final 90-day summary with actionable recommendations

The role starts at C$14 per hour, runs for an initial three-month term and could become a long-term position if the KPIs above are met or exceeded. If you thrive on measurable results and know the auto parts niche (or can ramp up quickly), I’d love to hear how you’d tackle this project.