E-Commerce Sales via Google & Meta

My online store sells tangible, ship-to-door products and it is time to turn the ad spend into measurable, profitable sales. The plan is to run a tightly integrated campaign on Google Ads (Search, Shopping, Display, Performance Max) and on Meta’s Facebook and Instagram surfaces, using each channel’s strengths to push new customer acquisition and retarget warm audiences until checkout.

I already have the shop, the catalogue feed and the basic pixels in place. What is missing is a data-driven strategy that can scale: clear audience segmentation, compelling creative variations, rock-solid conversion tracking and constant optimisation of bids, budgets and placements. The end metric is simple—higher revenue at an improving ROAS.

Deliverables
• Full account and pixel audit, fixing tracking issues and enabling Conversion API where possible
• Fresh campaign structure on both platforms, including prospecting, dynamic retargeting and seasonal promotions
• Creative guidelines (copy angles, image or video specs) so my team can supply assets on time
• Weekly performance report summarising spend, revenue, CPA and ROAS, plus next-step adjustments

Acceptance criteria: campaigns live within 7 days of contract start, first month ROAS target of 3:1 or a clear optimisation roadmap that shows how we reach it in month two.