E-commerce Gift Store SEO Boost

I run a niche online gift shop and want to turn organic search into a dependable revenue stream. My priority is simple: more sales, not vanity metrics. To get there I need an SEO specialist who can focus on Google and build a product-specific keyword strategy that moves visitors from search results straight to checkout.

Here is what I’m after:
• A quick yet thorough audit spelling out the technical fixes, on-page opportunities, and authority gaps that may be blocking conversions.
• A keyword map centred on my best-selling products, showing which phrases each page will target and why they match purchase intent.
• Clear on-page optimisation: metadata, headings, internal links, structured data, and any content tweaks needed to emphasise those product terms.
• Off-page recommendations and a link-building outline designed to support commercial pages without violating Google’s guidelines.
• Tracking set-up in GA4/Search Console so we can attribute lifts in revenue directly to organic sessions.

Acceptance criteria
1. Audit report delivered in PDF or shared doc, with an actionable checklist.
2. Keyword map covering at least the top 25 products, including search volume and intent classification.
3. Implementation plan that I can hand to my developer, or you can carry out if we extend the contract.
4. Baseline and follow-up performance dashboard that highlights changes in organic sales and conversion rate.

Tools you are comfortable with (Screaming Frog, Ahrefs, SEMrush, Google Search Console, GA4, etc.) are welcome; just note them in your proposal so I can compare approaches.

Timeline is flexible but I’d like the audit and keyword plan within two weeks so we can prioritise pre-season promotions.