E-commerce Digital Marketer & CRO Specialist

Marketer – Google Shopping & Meta Ads + CRO

Contractor (not full-time) | DTC E-commerce (US & EU markets)
Our store’s hosting, caching, database & Core Web Vitals are fully optimized. We seek an experienced digital marketing contractor to manage paid ads, landing page CRO, ad creatives, feed maintenance & data analytics.

### Responsibilities

- CRO: Audit & optimize homepage, category/product pages, mobile layout, trust signals & promotions to reduce bounce rate and boost session duration.
- Ad Creatives: Build & A/B test Google Shopping product images, Meta/IG ad visuals & copy; cut underperforming creatives.
- Google Ads & Shopping: Maintain & fix Merchant Center product feeds; build ad groups by product performance; add negative keywords; track CTR, CPC, add-to-cart & conversions to improve ROAS.
- Meta (Facebook/Instagram) Ads: Validate pixel & conversion tracking; build remarketing, interest & lookalike audiences; test campaigns & maintain policy compliance to prevent bans.
- Organic Social: Manage Pinterest, Instagram & Facebook posts for brand awareness & organic search signals.
- Email Marketing: Set up welcome, abandoned cart & promo email flows; clean subscriber lists and improve repeat purchase metrics.
- Reporting: Deliver weekly performance reports (traffic, bounce rate, conversion rate, ad spend, ROAS); competitor research & weekly optimization roadmap.

### Requirements

- Hands-on DTC paid ads experience on WooCommerce / Shopify for US & EU markets
- Deep troubleshooting & optimization knowledge for Google Shopping, Google Ads & Meta Ads
- Ability to create ad creatives & English ad copy for US/EU audiences
- Strong CRO skills to diagnose high bounce & low conversion issues
- Data-driven mindset for weekly reviews & A/B testing
- Familiarity with the core network life, page speed, structure, content, etc. has a significant impact on advertising quality scores and SEO.
- Product & pricing analysis skills; proficient with AI tools for workflow efficiency

### Compensation

Monthly retainer + performance bonus.
Retainer covers ongoing ad management, feed fixes, CRO, creatives, reporting, A/B testing & competitor research.

**Performance Bonus Rules (only revenue from Google Shopping & Meta paid ads, exclude SEO/organic/Pinterest/email/reorders; refunds/cancellations deducted. GA4 last-click attribution used.)**
Eligibility: Net qualified revenue ≥$1,000 AND ≥30 attributed orders.

- ROAS ≥2.5: $100
- ROAS ≥3.5: $150
- ROAS ≥5.0: $200
- ROAS ≥7.0: $500
Monthly bonus cap: $500. Bonus cannot exceed 30% of monthly ad net gross profit.
No bonus if eligibility criteria are not met.
Bonus paid 30 days after month-end to account for returns.
Marketer may propose budget changes; final ad budget approval remains with us. No guaranteed monthly bonus.