Driving School Website Refresh

The current site, drive2pass.biz, represents a small independent driving school covering Ruislip, Harrow, Uxbridge, Wembley and the surrounding 5-7 mile radius. It now feels dated and no longer meets modern Google-search expectations, so I want to refresh it end-to-end while keeping the existing telephone-first booking flow.

What needs to happen
• Re-design pages so the first clear action is to call or message to book driving lessons.
• Replace or edit copy to reflect updated lesson prices, new teaching areas and any AI-inspired wording that reassures visitors we are up to date.
• Optimise every page for current Google guidelines (Core Web Vitals, structured data, local SEO, on-page schema).
• Integrate the new photographs I will supply and remove images that no longer serve us.
• Retain the current (simple) booking system; no online payments or e-commerce changes are needed.

Acceptance criteria
– A fully deployed, mobile-responsive site that passes Google PageSpeed Insights for both mobile and desktop.
– Clear click-to-call / WhatsApp / email buttons above the fold on every primary landing page.
– Updated price table and coverage map accurate to the postcodes we serve.
– All meta titles, descriptions and alt tags populated, with local keywords Ruislip, Harrow, Uxbridge and Wembley naturally woven into copy.

Timing
I would like everything wrapped up within four weeks of project start, including review rounds.

When you apply
Send a detailed project proposal outlining your approach to design, content migration, SEO tuning and testing. Links to relevant past work are welcome if they illustrate similar small-business upgrades, but the proposal itself is essential so I can see how you plan to meet the brief. I will need to retain full ownership of the website and all content going forward and will need to be able to access it and update it myself going forward.