Driver Recruitment Campaign for Delhi NCR

via Freelancer ·

Budget / Salary₹12,500–37,500
TypeFreelance project
LocationRemote
Posted1 hour ago
### Driver Recruitment Campaign – Commercial Electric 3-Wheeler & 4-Wheeler Vehicles

**Objective:**

To launch a comprehensive driver recruitment and digital marketing campaign across India to hire drivers for commercial electric 3-wheeler (3W) and 4-wheeler (4W) vehicles operated by RR Mobility.

**1. Digital Advertising and Recruitment Channels**

Promote driver hiring advertisements across all major digital and social media platforms, including:

- Facebook and Instagram advertising.
- Google Ads and Google Display Network.
- WhatsApp groups and community networks.
- WhatsApp message circulation and referral networks.
- Other relevant online job portals and digital recruitment platforms.

**2. Target Recruitment Locations**

Focus on high-population states and regions with a strong potential workforce, particularly:

- Uttar Pradesh
- Bihar
- Madhya Pradesh
- Jharkhand
- Delhi NCR

The campaign should specifically target candidates from semi-urban and rural areas who are willing to relocate to Delhi NCR for employment opportunities.

**3. Job Locations – Delhi NCR**

The available job opportunities are primarily concentrated in:

- West Delhi
- Gurugram
- Noida
- Faridabad

Selected candidates will be deployed across these locations based on operational requirements.

**4. Accommodation and Food Facilities**

To encourage candidates from outside Delhi NCR to relocate for employment, RR Mobility will provide:

- Accommodation facilities.
- Food facilities.

These benefits will be extended to eligible drivers migrating from other states to work in Delhi NCR.

**5. Key Campaign Focus**

The primary objective is to generate a consistent pipeline of qualified commercial vehicle drivers for both electric 3-wheelers and 4-wheelers.

The advertising strategy should focus on:
- Maximum candidate reach across targeted states.
- High-volume driver registrations and enquiries.
- Targeted advertising to individuals actively seeking driving jobs.
- Recruitment of candidates willing to relocate to Delhi NCR.
- Consistent follow-up and conversion of enquiries into actual driver onboarding.

**Expected Outcome:** Establish a scalable driver recruitment network to fulfil RR Mobility's ongoing and future manpower requirements across Delhi NCR.
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