Drive Traffic for Musician Site

My website is already live with a functioning lead-magnet funnel, Sendy + Amazon SES for email, and WooCommerce delivering a free ear-training chapter from my book, yet the traffic is almost non-existent. Content marketing is the main area I need help with, but I also want a smart Google Ads strategy and fresh ideas on additional channels that fit an independent musician’s budget.

Here’s what I’d like to accomplish:
• Audit the current site, funnel, and email setup to spot quick wins that could move the needle on conversions.
• Craft a realistic content plan (blog posts, video concepts, or whatever format you feel will resonate with music learners) that feeds the lead magnet and grows my list.
• Build or fine-tune Google Ads campaigns aimed at both traffic and opt-ins, making sure they align with Sendy’s tagging so every click is trackable.
• Recommend other traffic sources—whether that’s niche communities, partnerships, or remarketing tactics—and outline how they could be rolled out step by step.
• Define clear KPIs (unique visitors, opt-in rate, cost per subscriber) so we can measure success after 30, 60, and 90 days.

You’ll have full access to WordPress, WooCommerce, Sendy, and Google Analytics. If there’s a specific tool or plugin you need, let me know and I’ll arrange it. I’m happy to provide brand assets, book excerpts, and any behind-the-scenes material you might turn into engaging content.

Deliverables will be considered complete when the plan is documented, campaigns are live, and tracking shows data flowing correctly. If this sounds like your wheelhouse, tell me how you’d approach getting my music education site in front of the right ears.