Drive Secondary Student Sign-Ups

I’m ready to scale up my education platform and need a growth specialist who can turn secondary-school students into registered users. The single metric that will define success is the number of new student sign-ups, so every idea, channel, and experiment must ladder back to that goal.

My site already delivers curriculum-aligned resources; what it lacks is a steady stream of engaged teens discovering us, landing on the right pages, and clicking “Create Account.” I’m open to organic, paid, or hybrid tactics—whether that involves TikTok shorts, Instagram Reels, Google or Facebook Ads, SEO content clusters, or clever partnerships with teachers and school communities—so long as the approach is data-driven and student-centric.

You’ll be expected to:
• Craft an actionable growth plan that pinpoints the best channels for secondary students
• Launch and optimise campaigns, iterating quickly based on metrics such as CTR, CPC, and, above all, conversion to sign-up
• Feed insights back into landing-page copy and design (I can supply assets or implement changes you recommend)
• Provide concise weekly reports highlighting experiments run, wins, losses, and next steps

Please share examples of past campaigns where you increased sign-ups for a youth-focused product or platform, the tools you used (e.g., Google Analytics, Meta Ads Manager, Mailchimp, HubSpot, Hotjar), and the percentage uplift achieved. If you bring fresh, creative angles for catching the attention of 13- to 18-year-olds—and can back them with solid numbers—I’d love to collaborate.