Drive SaaS Sales via Instagram
Budget / Salary₹12,500–37,500
TypeFreelance project
LocationRemote
Posted1 hour ago
My SaaS suite is ready for scale, and I want measurable revenue growth driven entirely through Instagram. The mandate is clear: combine laser-targeted ads with smart influencer collaborations to generate paid conversions, not just impressions.
Here is what I need from you:
• A concise growth plan that blends Instagram Ads (Feed, Stories, Reels) with hand-picked influencer partnerships, outlining expected reach, funnel stages, and projected cost per acquisition.
• End-to-end campaign setup: creative briefs, copy, audience segmentation, pixel/event tracking, and automated rules for bid and budget optimisation.
• Influencer workflow: short-listing creators whose audiences match my ICP, negotiating deliverables, tracking promo codes or UTM links, and reporting on direct sales attributed to each collaboration.
• Ongoing optimisation—A/B testing of creatives and audiences, weekly performance reports, and rapid tweaks to keep the CAC below target.
Acceptance criteria
1. Campaigns must run through Business Manager with full reporting access for me.
2. Attribution should prove a direct lift in paid subscriptions; vanity metrics won’t count.
3. First performance checkpoint at day 14; we iterate or pivot fast based on data.
If you’ve previously scaled SaaS or subscription products on Instagram using both ads and influencers, I’d love to see examples in your proposal along with the tech stack you rely on (Meta Ads Manager, Hyros, AnyTrack, etc.). Let’s turn Instagram into a predictable sales engine.
Here is what I need from you:
• A concise growth plan that blends Instagram Ads (Feed, Stories, Reels) with hand-picked influencer partnerships, outlining expected reach, funnel stages, and projected cost per acquisition.
• End-to-end campaign setup: creative briefs, copy, audience segmentation, pixel/event tracking, and automated rules for bid and budget optimisation.
• Influencer workflow: short-listing creators whose audiences match my ICP, negotiating deliverables, tracking promo codes or UTM links, and reporting on direct sales attributed to each collaboration.
• Ongoing optimisation—A/B testing of creatives and audiences, weekly performance reports, and rapid tweaks to keep the CAC below target.
Acceptance criteria
1. Campaigns must run through Business Manager with full reporting access for me.
2. Attribution should prove a direct lift in paid subscriptions; vanity metrics won’t count.
3. First performance checkpoint at day 14; we iterate or pivot fast based on data.
If you’ve previously scaled SaaS or subscription products on Instagram using both ads and influencers, I’d love to see examples in your proposal along with the tech stack you rely on (Meta Ads Manager, Hyros, AnyTrack, etc.). Let’s turn Instagram into a predictable sales engine.
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