Drive Real Sales for Cavenor

My women’s tailored-clothing label, Cavenor, already runs social-media and paid-ad campaigns on Instagram and Facebook, yet the metrics that matter—orders and repeat customers—are nowhere near where they need to be. I’m ready to hand the reins to a marketer who cares about revenue, not vanity numbers.

Here’s the challenge
• Audit what I have in place across Instagram, Facebook and my current paid ads. If the funnel, product pages or checkout flow are leaking sales, patch them.
• Build or fine-tune conversion-driven campaigns—whether that means fresh creatives, tighter audiences, retargeting sequences, or abandoned-cart recovery.
• Launch an email/SMS system from scratch; I have none in place but see huge potential for post-purchase flows, win-backs and product-launch blasts.
• Track every dollar: ad spend, cost-per-sale, ROAS, LTV. I want a clear view of what channels and creatives actually generate profit.
• Report back with hard numbers: total sales, average order value, and any lift in repeat purchases.

Acceptance criteria
1. Campaign dashboard showing spend vs. revenue, updated weekly.
2. Email/SMS flows live and generating first sales within 30 days.
3. Minimum 3× ROAS on paid traffic after the first full month of optimisations.

If you’ve taken a fashion e-commerce brand from clicks to consistent revenue and can prove it, let’s talk results.