Drive Overseas Bookings for Guesthouses

I run two properties—MSM Guest House and MSM Diamond Guest House—and I want to fill more rooms with international travellers. I’m looking for someone who lives and breathes social media marketing to take full control of our Facebook and Instagram presence. Your mission is simple: turn scrolls into confirmed bookings.

Here’s what I have in mind. You’ll craft engaging Facebook and Instagram content that rotates between irresistible promotional offers, heartfelt guest testimonials, and insider tips on the local attractions that make our area special. I’d like a consistent posting schedule, creative ad campaigns targeted to travellers abroad, and clear performance tracking so we can see which markets respond best.

Key deliverables
• 30-day content calendar with planned posts, captions, and creative assets
• Targeted Facebook and Instagram ad sets aimed at international audiences (including copy, visuals, and audience definitions)
• Weekly performance report summarising reach, engagement, clicks, and conversions to bookings
• End-of-month review with recommendations for scaling what works

Success for me means a noticeable uptick in overseas inquiries, direct messages, and confirmed reservations for both guest houses. If you know how to blend compelling storytelling with data-driven optimisation, I’d love to hear how you would tackle this brief.