Drive National Sales with Google Ads

I sell a range of physical products across the country and need Google Ads campaigns that turn clicks into confirmed orders. The single, overriding objective is to increase sales, so every decision—from keyword selection to bid strategy—has to be justified by revenue growth and return on ad spend.

Here’s the scope I have in mind. You will build and manage tightly themed search, Shopping, and, when relevant, remarketing campaigns inside Google Ads. Ongoing tasks include refining negatives, testing ad copy, adjusting budgets by performance, and keeping the sales funnel healthy at each stage. I rely on data, so you’ll be inside Google Analytics and the platform’s own reporting suite to pull out insights, not just numbers.

Clear communication is critical. I need concise weekly reports that outline spend, conversions, cost-per-acquisition, and the actions you took (or plan to take) to improve those metrics. When trends shift, I expect proactive strategy adjustments rather than after-the-fact explanations.

To succeed here you should already have a track record of delivering profitable Google Ads for physical products and be comfortable talking me through what’s working, what isn’t, and why. Strong analytical skills, familiarity with sales-funnel thinking, and the ability to translate data into actionable steps will set you apart.

Deliverables:
• Initial campaign build with documented structure and targeting rationale
• Ongoing optimisation log updated in real time
• Weekly performance report (KPIs, insights, next actions)
• End-of-month summary with ROI analysis and strategic recommendations

If you’re confident you can turn ad spend into measurable national-level sales, let’s get started.