Drive Mobile App Installs

I need an experienced performance marketer to set up, run, and continually optimise Google UAC and Meta campaigns that turn a modest Rs.10 k monthly ad spend into a steady stream of consumer app installs that convert into new account sign-ups.

The objective is crystal-clear: more installs and, crucially, more users completing account creation right after they open the app. You’ll own the full funnel—from audience research and creative briefs to tracking, bid strategy, and weekly reporting—while keeping cost-per-install and cost-per-account within targets we agree at kickoff.

Because every dollar counts at this stage, I’m looking for someone who already knows the nuances of Google Ads (UAC, Firebase/GA4 event tracking) and Meta Ads Manager (SDK events, lookalikes, Advantage+ placements) and can prove past success with consumer-facing mobile products.

Deliverables
• Campaign structure and targeting plan
• Pixel / SDK event checklist and QA
• Launch assets uploaded and approved on both platforms
• Weekly optimisation log with KPI movements (CPI, CPA, ROAS)
• Final wrap-up report and next-step recommendations

If you thrive on data-driven experimentation and can squeeze maximum impact from a lean budget, let’s talk strategy and timelines.