Drive Holiday Sales with Social Ads

I run a growing online Christmas store and my priority this season is clear: boost sales of our Christmas decorations and home items through well-planned Facebook, Instagram, and TikTok campaigns. I already have a dedicated ad budget set aside; what I need now is an expert who can turn that spend into measurable revenue.

Here’s the vision. You’ll take charge of the full funnel—from audience research and creative strategy to daily optimisation—so that every ad feels festive, on-brand, and conversion-focused. I’m looking for fresh ideas on formats (Reels, Stories, in-feed video, Spark Ads, you name it), persuasive copy that taps into holiday buying behaviour, and smart retargeting that keeps shoppers coming back until they hit “checkout.”

Key deliverables
• Campaign setup on Facebook, Instagram, and TikTok, matched to our e-commerce objectives
• Creative brief or production guidance for imagery and short-form video (I can supply product shots and raw footage)
• Ongoing A/B testing of audiences, creatives, and offers, with clear reporting on ROAS, CPA, and overall sales lift
• Weekly performance summary and next-step recommendations so we can scale quickly while the season is hot

Acceptance criteria
• Ad accounts configured correctly with pixel/commerce events firing and verified
• First set of campaigns live within five days of project start
• ROAS tracking dashboard shared and updated in real time
• Minimum of two new creative variants tested each week through December

If you have a track record of turning holiday shoppers into loyal customers, I’d love to hear how you would approach this brief.