Drive 100k Real Android Installs

# Mobile Game Marketing Expert / Agency Needed – 100,000+ Genuine Google Play Installs

I need an experienced mobile-game marketing agency or user acquisition specialist who can deliver a minimum of **100,000 genuine Google Play installs** for my new casual/puzzle game, **Arrows – Brain Escape**.

**Game Link:**
https://play.google.com/store/apps/details?id=com.finora.arrow

Download volume alone is not enough. My goal is to build a worldwide player base with strong engagement, high retention, and long-term monetization potential through in-app advertising and purchases, where available.

## Marketing & User Acquisition

You are free to combine effective marketing channels, including:

- Google App Campaigns
- Facebook and Instagram Ads
- TikTok Ads
- YouTube Shorts and gaming influencers
- App Store Optimization (ASO)
- Mobile gaming advertising networks
- Other legitimate performance marketing channels

All installs must be genuine, policy-compliant, non-incentivized, and trackable through Firebase and AppsFlyer.

## Complete Ad Creative Production – Agency Responsibility

**The selected agency must create, design, develop, edit, and deliver ALL advertising creatives required for the campaigns.**

This includes:

- **HTML5 Playable Ads:** Fully interactive, playable mini-game advertisements based on our actual game mechanics, including gameplay, touch controls, win/lose screens, and an Install Now CTA.
- **Gameplay Video Ads:** High-quality promotional videos using actual gameplay footage.
- **Short-Form Video Ads:** Engaging 6-second, 15-second, and 30-second videos for Facebook, Instagram Reels, TikTok, and YouTube Shorts.
- **Static Advertising Creatives:** Professional banners, thumbnails, and promotional images.
- **Interactive and Rewarded Ad Creatives:** Compatible formats for supported mobile advertising networks.
- **Creative Variations:** Multiple hooks, concepts, difficulty challenges, CTA variations, and A/B testing assets.
- **Localized Creatives:** Country-specific languages and promotional variations wherever required.
- **Creative Optimization:** Regularly develop and replace underperforming advertisements based on CPI, CTR, retention, and ROAS.

All creatives must comply with advertising network policies and accurately represent the game.

**Important: We will not provide ready-made advertisements. The agency must handle the complete creative production process, including HTML5 playable ad development, using our game and available gameplay assets as references.**

All final creatives, editable source files, HTML5 playable ad packages, and project assets must be delivered to us, with appropriate usage and ownership rights.

## Performance Tracking

All traffic and performance will be measured through Firebase and AppsFlyer.

We expect regular reporting covering:

- Verified installs and Cost Per Install (CPI)
- Day-1 and Day-7 retention
- Daily active users and engagement
- In-app advertising revenue and purchase events, where available
- ROAS, LTV, and campaign profitability
- Country-wise and campaign-wise performance

## Project Deliverables

1. **100,000+ unique, verified installs** from genuine Android devices.
2. Complete advertising campaign setup, management, and optimization.
3. All required advertising creatives, including fully functional HTML5 playable ads.
4. Regular performance reports with transparent advertising spend.
5. Continuous A/B testing and creative optimization.
6. Final performance report explaining which creatives, channels, and audiences performed best.
7. Delivery of all final advertising assets and editable source files.

## Payment & Milestones

Payments will be milestone-based, subject to independently verified installs and agreed retention targets.

The agency must clearly separate advertising expenditure from management and creative production fees.

We prefer starting with a small paid test campaign before scaling toward 100,000 installs.

## Requirements for Applicants

Please answer the following questions in your proposal:

1. Have you previously generated 100,000+ genuine installs for a mobile game?
2. Can you share real campaign case studies, including CPI, D1/D7 retention, and ROAS?
3. Can your team independently create HTML5 playable ads and all other advertising creatives?
4. Which countries and advertising networks would you recommend?
5. What is your estimated CPI for a casual puzzle game?
6. What is your management fee, creative production cost, and recommended advertising budget?
7. How long would it realistically take to achieve 100,000 genuine installs?
8. Can you provide all playable ad source files and editable creative assets?
9. Can you manage the complete campaign from creative production to performance reporting?

**We are looking for a long-term mobile game growth partner, not someone who only generates downloads.**

If you have proven experience scaling casual or puzzle games globally, we are ready to discuss the project and begin with a performance-based test.