Direct Response Meta & TikTok Ads

I’m looking for a creative partner who understands that performance comes first and aesthetics follow. The job is to craft direct-response ad assets for both Meta and TikTok that feel organic, stop the scroll in the first two seconds, and ultimately lower my CPA.

Here’s what I need you to create and iterate on:
• UGC-style videos, 15–40 seconds each, built around a strong problem/solution narrative (my preferred angle)
• 3–5 hook variations per concept so we can A/B test quickly inside Meta Ads Manager and TikTok Ads Manager
• Additional static images for Meta that can accompany the video campaigns
• Variants that cover other proven formats—product demos and testimonial snippets—when you think they’ll outperform the core concept

Success will be measured on the numbers: hook retention, CTR, CPM, CPC, and of course CPA. I’ll supply raw footage, brand guidelines, and product details; you bring the editing skills (Premiere, Final Cut, or CapCut—your choice) plus the marketer’s mindset to turn them into winning creatives.

When you apply, focus on your experience: examples of past Meta or TikTok ads you’ve produced, the metrics they achieved, and a quick note on how you approach creative testing. If those results look like what I’m aiming for, we’ll move straight into a paid test batch and scale from there.