Direct Response Copywriter
Budget / Salary$250–750
TypeFreelance project
LocationRemote
Posted2 hours ago
We’re looking for an experienced Direct Response Copywriter with paid social experience to support our creative production.
This is a potentially long-term collaboration, with an expected workload of approximately 10 short-form video ad scripts per week.
You’ll work from concepts, angles, research, and strategic guidance provided by a Creative Strategist. Your main responsibility will be turning those briefs into strong, persuasive, conversion-focused scripts.
What you’ll do
- Write high-converting short-form video ad scripts for Meta and other paid social channels
- Turn creative briefs and concepts into clear, engaging direct-response scripts
- Write for different levels of customer awareness and different audience segments
- Develop strong hooks, arguments, transitions, objection handling, benefits, and CTAs within each script
- Adapt messaging and scripts based on performance insights and previous testing
- Make sure scripts sound natural, engaging, and suitable for spoken delivery
- Work closely with the Creative Strategist to translate strategic direction into strong ad copy
- Iterate on scripts based on feedback when needed
What we’re looking for
- Proven experience in direct-response copywriting (for EU/US/UK markets)
- Strong understanding of DTC/e-commerce advertising
- Experience writing specifically for paid social
- Experience with UGC, creator-led, testimonial, problem/solution, educational, and other performance ad formats
- Strong understanding of customer psychology and buying behavior
- Ability to translate customer pain points, desires, objections, and motivations into persuasive copy
- Strong understanding of hooks, objections, benefits, mechanisms, offers, and CTAs
- Ability to build a clear and persuasive argument throughout an ad
* Ability to write copy that sounds natural and spoken, rather than overly polished, corporate, or AI-generated
- Fluent-level English is required
- Strong attention to detail
- Reliable and able to consistently deliver approximately 10 scripts per week
- Comfortable receiving feedback and iterating quickly
Important
This is not a Creative Strategist role.
You will not be responsible for developing the overall creative strategy, concepts, angles, or positioning from scratch.
The Creative Strategist will provide the strategic direction, concepts, research, and guidance. Your role is to take that direction and turn it into excellent direct-response scripts.
We are also not looking for a general content writer or someone focused primarily on organic social media copy.
You should understand how direct-response advertising works, why people buy, how to maintain attention throughout a short-form video, how to overcome objections, and how to move the viewer toward taking action.
When applying, please include
- Examples of paid social / direct-response scripts you’ve written
- Brands or industries you’ve worked with
- Your experience with Meta and DTC/e-commerce advertising
This is a potentially long-term collaboration, with an expected workload of approximately 10 short-form video ad scripts per week.
You’ll work from concepts, angles, research, and strategic guidance provided by a Creative Strategist. Your main responsibility will be turning those briefs into strong, persuasive, conversion-focused scripts.
What you’ll do
- Write high-converting short-form video ad scripts for Meta and other paid social channels
- Turn creative briefs and concepts into clear, engaging direct-response scripts
- Write for different levels of customer awareness and different audience segments
- Develop strong hooks, arguments, transitions, objection handling, benefits, and CTAs within each script
- Adapt messaging and scripts based on performance insights and previous testing
- Make sure scripts sound natural, engaging, and suitable for spoken delivery
- Work closely with the Creative Strategist to translate strategic direction into strong ad copy
- Iterate on scripts based on feedback when needed
What we’re looking for
- Proven experience in direct-response copywriting (for EU/US/UK markets)
- Strong understanding of DTC/e-commerce advertising
- Experience writing specifically for paid social
- Experience with UGC, creator-led, testimonial, problem/solution, educational, and other performance ad formats
- Strong understanding of customer psychology and buying behavior
- Ability to translate customer pain points, desires, objections, and motivations into persuasive copy
- Strong understanding of hooks, objections, benefits, mechanisms, offers, and CTAs
- Ability to build a clear and persuasive argument throughout an ad
* Ability to write copy that sounds natural and spoken, rather than overly polished, corporate, or AI-generated
- Fluent-level English is required
- Strong attention to detail
- Reliable and able to consistently deliver approximately 10 scripts per week
- Comfortable receiving feedback and iterating quickly
Important
This is not a Creative Strategist role.
You will not be responsible for developing the overall creative strategy, concepts, angles, or positioning from scratch.
The Creative Strategist will provide the strategic direction, concepts, research, and guidance. Your role is to take that direction and turn it into excellent direct-response scripts.
We are also not looking for a general content writer or someone focused primarily on organic social media copy.
You should understand how direct-response advertising works, why people buy, how to maintain attention throughout a short-form video, how to overcome objections, and how to move the viewer toward taking action.
When applying, please include
- Examples of paid social / direct-response scripts you’ve written
- Brands or industries you’ve worked with
- Your experience with Meta and DTC/e-commerce advertising
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