Digital Reading Program Launch Campaign

I am a credentialed reading specialist and Certified Academic Language Therapist with 45 years of experience teaching reading. I have created a digital reading program for homeschool parents, especially those teaching children with dyslexia or significant reading difficulties.

My products are complete and ready to launch. I need an experienced marketing agency to refine my message, build my sales funnel, and market the program successfully.

ABOUT THE CORE PROGRAM

The core product is a complete, printable 14-lesson reading intervention for beginning and struggling readers, generally at the kindergarten-through-second-grade instructional level.

The program teaches:

* Closed syllables and short vowels
* Consonant blends
* Consonant digraphs
* Accurate decoding without guessing
* Reading fluency and irregular words

The lessons are explicit, systematic, sequential, multisensory, and based on structured literacy and Science of Reading principles. Each lesson builds carefully upon the previous lesson. Children are never expected to read words containing patterns they have not yet learned.

The program uses the same basic instructional approach that I use with students in my private dyslexia practice. The lesson book gives parents clear instructions, including what to teach and say. It also includes practical teaching strategies developed throughout my 45-year career.

The downloadable core program includes:

* A detailed, easy-to-follow lesson book
* Keyword and sound cards
* An alphabet strip
* A handwriting book
* A lesson-completion star chart
* Irregular-word progress monitoring
* A fluency-monitoring system
* Three games for every lesson: Connect Four, tic-tac-toe, and flashcard games

The games are one of the program’s strongest features. They are colorful, engaging, and designed around the exact words taught in each lesson. They provide the repetition children with dyslexia need without making practice feel like another worksheet.

THE THREE-PRODUCT FUNNEL

I need a sales funnel for three connected offers:

1. Core Reading Program — $67

This is the complete 14-lesson digital reading intervention.

2. Game Expansion Pack — $37

This is the first upsell. It contains five additional printable games for each of the 14 lessons, for a total of 70 games and activities.

These games are more varied and board-game oriented. Their purpose is to provide additional practice while keeping children interested and preventing boredom.

3. Weekly Expert Support — $147

This is the second upsell. Customers receive a one-year group-support pass with access to a weekly Zoom session.

During these sessions, parents can ask questions, receive encouragement, address teaching challenges, and learn additional reading strategies.

THE CUSTOMER JOURNEY

I want the funnel to flow seamlessly:

1. A parent sees a Facebook advertisement.
2. The parent visits the core program’s sales page.
3. After purchasing, the parent sees the game expansion upsell.
4. The parent then sees the offer for one year of weekly group support.
5. Prospects who do not purchase enter an appropriate email follow-up sequence.

The advertising, sales pages, checkout, upsells, and emails should feel like one coordinated brand and customer journey. My branding uses bright, cheerful rainbow colors.

MY CURRENT SETUP

I currently have:

* A completed core reading program
* A completed game expansion product
* A GoHighLevel account
* Stripe connected
* A registered domain
* A professional business email address
* An established Facebook business page
* An established Facebook support group for parents of struggling readers
* Previous experience running Facebook ads for my tutoring service

My Facebook page and group have not been kept current, so they may need to be refreshed or incorporated into the marketing plan.

I do not currently have a finished website or sales funnel. I have several AI-generated sales-page drafts, but they are repetitive and contain some inaccurate statements. I need someone to use the valid information, refine the positioning, and create professional sales pages for all three offers.

I can provide preview access to the two digital products through Freelancer after hiring so the selected professional can evaluate them.

I also have many ideas for expanding my product offerings in the future and may need ongoing marketing assistance.

VIDEO AND CONTENT

I prefer not to appear in promotional videos during the initial launch. I may be willing to participate later, but the first launch should not depend upon my recording sales videos or speaking extensively on camera.

WHAT I NEED

Please provide your expert opinion about what is needed for a successful launch and how much it will cost. I am particularly interested in help with:

* Brand positioning and messaging
* Pricing and offer strategy
* A sales page for the core reading program
* An upsell page for the game expansion pack
* An upsell page for weekly group support
* GoHighLevel funnel setup
* Checkout and Stripe integration
* Email follow-up and abandoned-purchase sequences
* Facebook advertising strategy, setup, and management
* Updating or using my existing Facebook page and group
* Ongoing funnel testing and marketing support

Please include the following in your proposal:

* What you recommend completing before launch
* The specific services you can provide
* Your initial setup cost
* A breakdown of ongoing monthly costs
* Your estimated timeline
* Examples of similar educational or digital-product funnels you have created
* The materials and account access you would need
* Your recommendations for improving the offer or customer journey

The products are complete and ready to launch. I am looking for an experienced professional or agency that can bring the marketing, funnel, and launch together successfully.

Please keep all communication and file sharing within Freelancer.