Digital Presence & Lead Generation Enhancement

Scope of Work –
1. Website Rebuild & Localization (Arabic/English)
• Redevelopment and update of the existing website.
• Creation of a dedicated Saudi market version aligned with local buyer expectations.
• Redesign of the company profile with a refreshed visual identity.
• Development of a personalized landing/profile version for the consultants.
• Ensure full AR/EN parity and professional bilingual UX.
2. Content & Blog Production (SEO + GEO Optimization)
• Establish a consistent blog publishing cadence.
• Produce SEO optimized articles designed to rank on Google.
• Optimize content for AI answer engines (GEO) to increase visibility in AI powered search.
• Create supporting social media posts derived from each blog.
3. LinkedIn Optimization & Executive Positioning
• Complete overhaul of the company LinkedIn page.
• Fix conversion issues caused by ads pointing to an unoptimized profile.
• Establish a consistent posting cadence for the company page.
• Strengthen executive presence for leadership profiles to increase trust and conversion.
4. CRM Setup – Bitrix24 (Lead & Pipeline Management)
• Full setup and configuration of basic CRM.
• Define and customize pipeline stages tailored to the consulting workflow.
• Implement lead capture mechanisms to ensure every lead is logged.
• Configure tracking to show exactly where deals stall and how to improve conversion.
• Deliver a simple, clean CRM structure without unnecessary complexity.