Digital PR for African Entrepreneur

Digital PR & Online Visibility for an Entrepreneur — English & French Publications

We are looking for an experienced digital PR and SEO specialist to strengthen the online visibility of an entrepreneur based in Côte d’Ivoire, with activities in bakery, restaurants and padel development in West Africa.

Our objective is to increase the visibility of accurate, informative articles about his professional background, businesses and entrepreneurial vision when people search for his name on Google.

Publications may be in English or French. English-language websites covering African business, entrepreneurship, food, hospitality and sports are welcome.

We prioritise credible, relevant websites over large quantities of low-quality placements.

Scope of work:

Assess current search results for the entrepreneur’s name.
Recommend suitable websites and distinct editorial angles.
Arrange publication of original articles based on factual information and interviews we provide.
Track live publications, observed Google indexing and search visibility.

Initial pilot:
Propose 5–10 websites for review. We will then select up to 3 websites for an initial paid campaign before considering a larger engagement.

For each proposed website, please provide:

* Website URL and editorial focus.
* Main audience countries and publication language.
* Estimated organic traffic, including the source and date of the estimate.
* Two recent examples of comparable published articles.
* Separate costs for writing, placement and your service fee.
* Publication timeline and expected retention period.
* Whether the article is sponsored, editorial or syndicated.
* Link attributes and any additional distribution included.

Requirements:

* Written approval of each website and article before publication.
* Accurate, original content in professional English or French.
* No invented achievements, quotes, awards or testimonials.
* No private blog networks, automated mass publishing, spam backlinks or artificial traffic.
* Paid placements and links must comply with applicable disclosure requirements and Google’s sponsored-link policies.
* No promises of guaranteed rankings, guaranteed indexing or removal of existing search results.
* Clear correction, cancellation and refund terms if an agreed placement cannot be delivered.

Please include in your application:

1. Three relevant projects you have completed, with live publication links.
2. Five websites you could realistically secure placements on.
3. Your proposed pilot budget and timeline.
4. Your approach to measuring results over 30 and 60 days.

The entrepreneur’s identity and detailed background material will be shared with shortlisted candidates.

We are looking for a reliable partner who can demonstrate publication quality, transparent pricing and measurable reporting.