Digital Positioning Strategy for Admin Professional

I want to stand out online as an administrative assistant with a technical background and experience supporting project management. My immediate goal is to ganhar visibilidade — I need people to find me, recognise my expertise and remember it when opportunities arise.

I am already active on LinkedIn and Instagram, so the plan must revolve around those two channels. On LinkedIn I expect an optimised headline, summary and featured section that clearly communicate minha assistência administrativa. On Instagram I need a cohesive visual identity and post guidelines that speak to the same strengths without feeling duplicated.

You will analyse my current presence, define a concise personal-brand positioning, and build a practical content roadmap (minimum four weeks) that I can execute alone afterward. Please include recommended hashtags, posting frequency, and examples of engaging post formats such as carrossel, Reels or short text updates.

Acceptance criteria
• Updated LinkedIn “About”, headline and experience sections ready to paste
• Instagram bio, highlight naming scheme and first nine post ideas (with captions)
• One simple Canva template set (cover, quote, carousel) matching both platforms
• A two-paragraph elevator pitch I can reuse in e-mails or networking messages

If you work with tools like Canva, Buffer or Notion, mention it in your proposal so I can see how you’ll keep the process smooth. Let’s make my visibility grow in a focused, measurable way.