Digital Media Buyer for Leads

I’m launching a results-driven lead-generation campaign and need an experienced digital media buyer to take full ownership of the ad spend. The focus is strictly online: social media placements, search engine ads, and video platform inventory.

Here’s what I’m looking for:
• Strategy: research, audience segmentation, and a clear channel mix that shows how each platform will contribute to qualified leads.
• Execution: set up, manage, and optimise campaigns in real time, ensuring bids, budgets, and creatives are aligned with the lead goal.
• Tracking: configure pixel and conversion events so every click, view, and form submission rolls into a clean dashboard.
• Reporting: concise weekly summaries highlighting CPL, cost-per-conversion, and any insights that will refine targeting.

Acceptance criteria
– First leads delivered within the agreed testing period.
– CPL stays within the benchmark we confirm before launch.
– A final report with campaign learnings and next-step recommendations.

If you have a proven track record of scaling lead-gen campaigns across social, search, and video channels, I’d like to see it and get started right away.