Digital Marketing Specialist — Whiskers & Woolf — AUD $250/month
Budget / SalaryA$249–250
TypeFreelance project
LocationRemote
Posted1 hour ago
Whiskers & Woolf is an Australian online pet and animal lifestyle Shopify store, including Horse & Equestrian. We seek a reliable digital marketing specialist for an ongoing month-to-month relationship, with a performance review after three months.
Our total initial monthly budget is AUD $250. All proposals and prices must be in AUD. Explain exactly what you can deliver within this limit, including any platform fees, taxes, software costs or advertising spend. No paid advertising, subscriptions or additional costs may be incurred without the owner's written approval. Do not assume a separate advertising budget.
Priority responsibilities:
- Plan and deliver practical launch and ongoing marketing to attract relevant Australian shoppers and generate sales.
- Set up or improve an email customer database/CRM with consent-based website signup, segmentation, a welcome email and abandoned checkout follow-up where available.
- Create and send one customer promotion or useful product/community update each week, coordinating with the owner and our existing Shopify developer.
- Manage Facebook and Instagram content with clear copy, branded graphics and a realistic content calendar. Specify the number of posts included.
- Improve basic product and collection SEO and advise on Google/Meta shopping channels within the agreed scope.
- Establish analytics and tracking, record a baseline and report weekly on website traffic, new email subscribers, email clicks, conversions, attributed sales and revenue. Report monthly on costs and measurable return; distinguish attributed results from assumptions.
We value clear English, respectful communication, initiative, Shopify ecommerce experience and evidence of real results. All accounts, customer data and creative assets must remain owned and controlled by Whiskers & Woolf. Work with our existing developer rather than proposing a website rebuild.
Please answer by number:
1. Confirm you can work within a TOTAL AUD $250 monthly budget and disclose all fees or exclusions.
2. List your exact monthly deliverables, included hours and weekday availability in Sydney time.
3. Share two relevant ecommerce examples, your personal contribution and evidence of results.
4. Explain how you would build the email database and deliver weekly campaigns; identify tools and their costs in AUD.
5. Provide your first 30-day plan and realistic success measures for a new store.
6. Explain your sales attribution and ROI reporting approach.
7. Confirm month-to-month terms, no unapproved spending, business ownership of accounts/assets and coordination with our developer.
Applicants worldwide are welcome. Selection will be based on relevant skills, evidence, communication and value. This listing invites proposals only; any engagement or payment requires the owner's explicit approval.
Our total initial monthly budget is AUD $250. All proposals and prices must be in AUD. Explain exactly what you can deliver within this limit, including any platform fees, taxes, software costs or advertising spend. No paid advertising, subscriptions or additional costs may be incurred without the owner's written approval. Do not assume a separate advertising budget.
Priority responsibilities:
- Plan and deliver practical launch and ongoing marketing to attract relevant Australian shoppers and generate sales.
- Set up or improve an email customer database/CRM with consent-based website signup, segmentation, a welcome email and abandoned checkout follow-up where available.
- Create and send one customer promotion or useful product/community update each week, coordinating with the owner and our existing Shopify developer.
- Manage Facebook and Instagram content with clear copy, branded graphics and a realistic content calendar. Specify the number of posts included.
- Improve basic product and collection SEO and advise on Google/Meta shopping channels within the agreed scope.
- Establish analytics and tracking, record a baseline and report weekly on website traffic, new email subscribers, email clicks, conversions, attributed sales and revenue. Report monthly on costs and measurable return; distinguish attributed results from assumptions.
We value clear English, respectful communication, initiative, Shopify ecommerce experience and evidence of real results. All accounts, customer data and creative assets must remain owned and controlled by Whiskers & Woolf. Work with our existing developer rather than proposing a website rebuild.
Please answer by number:
1. Confirm you can work within a TOTAL AUD $250 monthly budget and disclose all fees or exclusions.
2. List your exact monthly deliverables, included hours and weekday availability in Sydney time.
3. Share two relevant ecommerce examples, your personal contribution and evidence of results.
4. Explain how you would build the email database and deliver weekly campaigns; identify tools and their costs in AUD.
5. Provide your first 30-day plan and realistic success measures for a new store.
6. Explain your sales attribution and ROI reporting approach.
7. Confirm month-to-month terms, no unapproved spending, business ownership of accounts/assets and coordination with our developer.
Applicants worldwide are welcome. Selection will be based on relevant skills, evidence, communication and value. This listing invites proposals only; any engagement or payment requires the owner's explicit approval.
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