Digital Marketing Specialist for Punjabi Restaurant Brand Launch
Budget / Salary₹1,500–12,500
TypeFreelance project
LocationRemote
Posted2 hours ago
About the Brand:
We are launching an authentic Punjabi takeaway restaurant brand located in the heart of Kolkata (Theatre Road / Shakespeare Sarani). We specialize in regional favorites (Chole Kulche, parathas, authentic gravies, regional beverages) and are looking for a dedicated, creative individual freelancer (not an agency) to drive our brand launch, hyper-local visibility, and digital customer acquisition.
What We Are Looking For:
An energetic digital marketing and social media specialist who understands the Kolkata F&B market, local food culture, and how to convert local footfall and online delivery traffic into loyal customers.
Key Responsibilities:
1. Social Media Management:
- Handle end-to-end Instagram and Facebook pages (reels, feed posts, stories, announcements).
- Conceptualize launch hype, countdowns, behind-the-scenes teasers, and opening offers.
- Design engaging visual creatives and short-form videos/reels.
2. Hyper-Local & Digital Growth:
- Set up and optimize Google Business Profile (Google Maps) for Theatre Road location to capture local search queries ("best takeaway near me", "chole kulche Kolkata", etc.).
- Advise on initial Swiggy / Zomato menu presentation, bio, and launch visibility tactics.
- Run targeted, cost-effective Meta (Instagram/Facebook) ad campaigns focused on nearby commercial hubs (Park Street, Camac Street, Theatre Road office crowd, Ballygunge, Central Kolkata).
3. Community & Influencer Collaboration:
- Coordinate with local Kolkata food bloggers, micro-influencers, and food communities for tasting invites and UGC (User-Generated Content).
Project Requirements & Preferences:
- Looking strictly for an INDIVIDUAL freelancer (agencies please do not apply).
- Prior experience handling food brands, cloud kitchens, cafes, or restaurants in Kolkata is a strong advantage.
- Strong copywriting skills with a casual, engaging tone that resonates with young professionals and office-goers.
- Basic graphic design and reel editing skills (Canva/CapCut/Premiere).
- Responsive, proactive, and open to milestone-based deliverables.
Engagement & Compensation:
- Monthly retainer / milestone-based project.
- Compensation will be competitive and aligned with market standards for individual freelancers.
- Potential for long-term retainership as the business scales.
How to Apply:
Please share:
1. Links/handles to 2–3 restaurant/food brand pages or campaigns you have managed.
2. A brief 2–3 bullet-point idea of how you would market our launch on Theatre Road.
3. Your expected monthly fee / quotation.
We are launching an authentic Punjabi takeaway restaurant brand located in the heart of Kolkata (Theatre Road / Shakespeare Sarani). We specialize in regional favorites (Chole Kulche, parathas, authentic gravies, regional beverages) and are looking for a dedicated, creative individual freelancer (not an agency) to drive our brand launch, hyper-local visibility, and digital customer acquisition.
What We Are Looking For:
An energetic digital marketing and social media specialist who understands the Kolkata F&B market, local food culture, and how to convert local footfall and online delivery traffic into loyal customers.
Key Responsibilities:
1. Social Media Management:
- Handle end-to-end Instagram and Facebook pages (reels, feed posts, stories, announcements).
- Conceptualize launch hype, countdowns, behind-the-scenes teasers, and opening offers.
- Design engaging visual creatives and short-form videos/reels.
2. Hyper-Local & Digital Growth:
- Set up and optimize Google Business Profile (Google Maps) for Theatre Road location to capture local search queries ("best takeaway near me", "chole kulche Kolkata", etc.).
- Advise on initial Swiggy / Zomato menu presentation, bio, and launch visibility tactics.
- Run targeted, cost-effective Meta (Instagram/Facebook) ad campaigns focused on nearby commercial hubs (Park Street, Camac Street, Theatre Road office crowd, Ballygunge, Central Kolkata).
3. Community & Influencer Collaboration:
- Coordinate with local Kolkata food bloggers, micro-influencers, and food communities for tasting invites and UGC (User-Generated Content).
Project Requirements & Preferences:
- Looking strictly for an INDIVIDUAL freelancer (agencies please do not apply).
- Prior experience handling food brands, cloud kitchens, cafes, or restaurants in Kolkata is a strong advantage.
- Strong copywriting skills with a casual, engaging tone that resonates with young professionals and office-goers.
- Basic graphic design and reel editing skills (Canva/CapCut/Premiere).
- Responsive, proactive, and open to milestone-based deliverables.
Engagement & Compensation:
- Monthly retainer / milestone-based project.
- Compensation will be competitive and aligned with market standards for individual freelancers.
- Potential for long-term retainership as the business scales.
How to Apply:
Please share:
1. Links/handles to 2–3 restaurant/food brand pages or campaigns you have managed.
2. A brief 2–3 bullet-point idea of how you would market our launch on Theatre Road.
3. Your expected monthly fee / quotation.
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