Digital Marketing Manager
TypeFull-time job
LocationSouth Africa
Posted1 hour ago
Digital Marketing Manager (B2B Growth) – Remote
Demand Generation | Performance Marketing | Growth Strategy | B2B Marketing
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours (EST)
Preferred Locations: Pakistan, LATAM, or Eastern Europe
About the Role
At Pavago, one of our clients is hiring a Digital Marketing Manager to lead and scale the company’s B2B marketing strategy across the entire customer journey.
This is not a coordinator role.
You’ll own the complete marketing engine—from generating demand and building brand awareness to optimizing conversion funnels and driving measurable revenue growth.
You’ll work across:
Demand generation
Paid advertising
SEO
Social media
Email marketing
Outbound campaigns
Partnerships
Marketing analytics
This is a high-ownership role for a strategic marketer who enjoys building marketing systems while remaining hands-on with campaign execution and optimization.
If you’re passionate about growth, performance marketing, and turning marketing into measurable business results, this role is built for you.
What You’ll Own
Marketing Strategy & Leadership
Develop and execute a comprehensive B2B marketing strategy aligned with company growth objectives.
Own the full marketing funnel, from awareness through customer acquisition and retention.
Partner closely with leadership and sales to drive pipeline and revenue growth.
Build, mentor, and manage internal marketing resources and external contractors.
Identify opportunities to improve acquisition, conversion, retention, and customer lifetime value.
Multi-Channel Campaign Management
Lead and optimize campaigns across:
Google Ads
LinkedIn Ads
Meta Ads
SEO
Email Marketing
Outbound Campaigns
Partnerships & Collaborations
You will:
Manage campaign budgets to maximize ROI.
Oversee messaging, positioning, and creative direction.
Ensure consistent branding across every customer touchpoint.
Continuously optimize campaign performance.
Demand Generation & Growth
Launch campaigns that generate qualified leads and pipeline.
Build scalable lead-generation systems.
Improve landing pages and conversion funnels.
Execute A/B testing across ads, emails, landing pages, and messaging.
Collaborate with content, design, sales, and technical teams to execute growth initiatives.
Continuously test new acquisition channels and marketing strategies.
Analytics & Performance Reporting
Track and optimize key marketing metrics, including:
Marketing Qualified Leads (MQLs)
Sales Qualified Leads (SQLs)
Customer Acquisition Cost (CAC)
Marketing ROI
Website Traffic
Conversion Rates
Lead-to-Opportunity Conversion
You will:
Build dashboards and executive reports.
Present actionable insights and recommendations to leadership.
Make data-driven decisions that improve marketing performance.
Requirements
Must-Have Qualifications
Experience
5+ years of experience in B2B marketing, growth marketing, or digital marketing leadership.
Experience leading marketing initiatives in roles such as:
Digital Marketing Manager
Senior Marketing Manager
Growth Marketing Manager
Growth Lead
Head of Marketing
Technical Skills
Proven experience managing:
Google Ads
LinkedIn Ads
Meta Ads
SEO
Email Marketing
Demand Generation
Outbound Marketing
Strong experience with:
HubSpot
Marketing automation platforms
CRM systems
Marketing analytics and reporting tools
Strong understanding of:
B2B marketing funnels
Lead generation
Performance marketing
Conversion optimization
Marketing attribution
Nice to Have
Experience with Account-Based Marketing (ABM).
Experience marketing B2B services or professional services.
Familiarity with:
Salesforce
Marketo
Outreach
Experience managing agencies, freelancers, or cross-functional marketing teams.
Strong brand positioning and storytelling experience.
Tools & Platforms
Google Ads
LinkedIn Ads
Meta Ads
HubSpot
Google Analytics 4
CRM & Marketing Automation Platforms
SEO Tools
Reporting & Analytics Platforms
What Makes You a Strong Fit
Strategic thinker who enjoys executing campaigns.
Strong analytical mindset with a focus on measurable business outcomes.
Comfortable owning the entire marketing function.
Highly organized and capable of managing multiple priorities.
Excellent communicator and cross-functional collaborator.
Curious, data-driven, and committed to continuous optimization.
Thrives in fast-paced, entrepreneurial environments.
What a Typical Day Looks Like
Review campaign dashboards and marketing KPIs.
Optimize paid campaigns and lead-generation funnels.
Collaborate with sales and leadership on growth priorities.
Launch and monitor campaigns across paid and organic channels.
Analyze conversion rates, CAC, and pipeline performance.
Test new messaging, audiences, and acquisition channels.
Present performance insights and strategic recommendations.
In short: You own the company’s growth engine—building marketing systems that generate pipeline, strengthen the brand, and drive measurable revenue growth.
Key Metrics for Success (KPIs)
Growth in Marketing Qualified Leads (MQLs)
Growth in Sales Qualified Leads (SQLs)
Reduced Customer Acquisition Cost (CAC)
Improved Marketing ROI
Increased website traffic and conversion rates
Strong lead-to-opportunity conversion
Marketing contribution to pipeline and revenue
Increased brand visibility and engagement
Why This Role Stands Out
Own the complete B2B marketing function.
Direct collaboration with leadership on growth strategy.
End-to-end ownership of demand generation and pipeline growth.
Blend strategic leadership with hands-on execution.
Fully remote environment with significant autonomy.
Clear career progression into:
Head of Marketing
Director of Marketing
VP of Marketing
Chief Marketing Officer (CMO)
Interview Process
Application Review
Spark Hire Intro Video (3–5 minutes)
Initial Interview
Technical & Strategic Marketing Interview
Final Interview with Leadership
Offer & Background Verification
What Happens After You Apply
Right after you apply, you’ll receive an email invitation from Spark Hire to record your Intro Video. This short, self-recorded video is the final step that completes your application and can be recorded whenever it’s convenient for you.
Instead of repeating yourself across multiple screening calls, you’ll introduce yourself once, and your video will be shared with the hiring team. This helps hiring managers evaluate your communication style early, making future interviews more meaningful and reducing unnecessary interview rounds.
Don’t overthink it—you can record your video as many times as you’d like before submitting it. Only your final submission will be reviewed.
Please keep an eye on both your inbox and spam folder for your Spark Hire invitation after submitting your application.
Apply Now
If you’re a growth-focused B2B marketer who enjoys building demand generation systems, optimizing marketing performance, and driving measurable business growth, we’d love to hear from you. Apply today and help shape the next stage of growth for an ambitious, fast-moving organization.
Originally posted on Himalayas
Demand Generation | Performance Marketing | Growth Strategy | B2B Marketing
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours (EST)
Preferred Locations: Pakistan, LATAM, or Eastern Europe
About the Role
At Pavago, one of our clients is hiring a Digital Marketing Manager to lead and scale the company’s B2B marketing strategy across the entire customer journey.
This is not a coordinator role.
You’ll own the complete marketing engine—from generating demand and building brand awareness to optimizing conversion funnels and driving measurable revenue growth.
You’ll work across:
Demand generation
Paid advertising
SEO
Social media
Email marketing
Outbound campaigns
Partnerships
Marketing analytics
This is a high-ownership role for a strategic marketer who enjoys building marketing systems while remaining hands-on with campaign execution and optimization.
If you’re passionate about growth, performance marketing, and turning marketing into measurable business results, this role is built for you.
What You’ll Own
Marketing Strategy & Leadership
Develop and execute a comprehensive B2B marketing strategy aligned with company growth objectives.
Own the full marketing funnel, from awareness through customer acquisition and retention.
Partner closely with leadership and sales to drive pipeline and revenue growth.
Build, mentor, and manage internal marketing resources and external contractors.
Identify opportunities to improve acquisition, conversion, retention, and customer lifetime value.
Multi-Channel Campaign Management
Lead and optimize campaigns across:
Google Ads
LinkedIn Ads
Meta Ads
SEO
Email Marketing
Outbound Campaigns
Partnerships & Collaborations
You will:
Manage campaign budgets to maximize ROI.
Oversee messaging, positioning, and creative direction.
Ensure consistent branding across every customer touchpoint.
Continuously optimize campaign performance.
Demand Generation & Growth
Launch campaigns that generate qualified leads and pipeline.
Build scalable lead-generation systems.
Improve landing pages and conversion funnels.
Execute A/B testing across ads, emails, landing pages, and messaging.
Collaborate with content, design, sales, and technical teams to execute growth initiatives.
Continuously test new acquisition channels and marketing strategies.
Analytics & Performance Reporting
Track and optimize key marketing metrics, including:
Marketing Qualified Leads (MQLs)
Sales Qualified Leads (SQLs)
Customer Acquisition Cost (CAC)
Marketing ROI
Website Traffic
Conversion Rates
Lead-to-Opportunity Conversion
You will:
Build dashboards and executive reports.
Present actionable insights and recommendations to leadership.
Make data-driven decisions that improve marketing performance.
Requirements
Must-Have Qualifications
Experience
5+ years of experience in B2B marketing, growth marketing, or digital marketing leadership.
Experience leading marketing initiatives in roles such as:
Digital Marketing Manager
Senior Marketing Manager
Growth Marketing Manager
Growth Lead
Head of Marketing
Technical Skills
Proven experience managing:
Google Ads
LinkedIn Ads
Meta Ads
SEO
Email Marketing
Demand Generation
Outbound Marketing
Strong experience with:
HubSpot
Marketing automation platforms
CRM systems
Marketing analytics and reporting tools
Strong understanding of:
B2B marketing funnels
Lead generation
Performance marketing
Conversion optimization
Marketing attribution
Nice to Have
Experience with Account-Based Marketing (ABM).
Experience marketing B2B services or professional services.
Familiarity with:
Salesforce
Marketo
Outreach
Experience managing agencies, freelancers, or cross-functional marketing teams.
Strong brand positioning and storytelling experience.
Tools & Platforms
Google Ads
LinkedIn Ads
Meta Ads
HubSpot
Google Analytics 4
CRM & Marketing Automation Platforms
SEO Tools
Reporting & Analytics Platforms
What Makes You a Strong Fit
Strategic thinker who enjoys executing campaigns.
Strong analytical mindset with a focus on measurable business outcomes.
Comfortable owning the entire marketing function.
Highly organized and capable of managing multiple priorities.
Excellent communicator and cross-functional collaborator.
Curious, data-driven, and committed to continuous optimization.
Thrives in fast-paced, entrepreneurial environments.
What a Typical Day Looks Like
Review campaign dashboards and marketing KPIs.
Optimize paid campaigns and lead-generation funnels.
Collaborate with sales and leadership on growth priorities.
Launch and monitor campaigns across paid and organic channels.
Analyze conversion rates, CAC, and pipeline performance.
Test new messaging, audiences, and acquisition channels.
Present performance insights and strategic recommendations.
In short: You own the company’s growth engine—building marketing systems that generate pipeline, strengthen the brand, and drive measurable revenue growth.
Key Metrics for Success (KPIs)
Growth in Marketing Qualified Leads (MQLs)
Growth in Sales Qualified Leads (SQLs)
Reduced Customer Acquisition Cost (CAC)
Improved Marketing ROI
Increased website traffic and conversion rates
Strong lead-to-opportunity conversion
Marketing contribution to pipeline and revenue
Increased brand visibility and engagement
Why This Role Stands Out
Own the complete B2B marketing function.
Direct collaboration with leadership on growth strategy.
End-to-end ownership of demand generation and pipeline growth.
Blend strategic leadership with hands-on execution.
Fully remote environment with significant autonomy.
Clear career progression into:
Head of Marketing
Director of Marketing
VP of Marketing
Chief Marketing Officer (CMO)
Interview Process
Application Review
Spark Hire Intro Video (3–5 minutes)
Initial Interview
Technical & Strategic Marketing Interview
Final Interview with Leadership
Offer & Background Verification
What Happens After You Apply
Right after you apply, you’ll receive an email invitation from Spark Hire to record your Intro Video. This short, self-recorded video is the final step that completes your application and can be recorded whenever it’s convenient for you.
Instead of repeating yourself across multiple screening calls, you’ll introduce yourself once, and your video will be shared with the hiring team. This helps hiring managers evaluate your communication style early, making future interviews more meaningful and reducing unnecessary interview rounds.
Don’t overthink it—you can record your video as many times as you’d like before submitting it. Only your final submission will be reviewed.
Please keep an eye on both your inbox and spam folder for your Spark Hire invitation after submitting your application.
Apply Now
If you’re a growth-focused B2B marketer who enjoys building demand generation systems, optimizing marketing performance, and driving measurable business growth, we’d love to hear from you. Apply today and help shape the next stage of growth for an ambitious, fast-moving organization.
Originally posted on Himalayas
Apply on Himalayas →
Job sourced from Himalayas. Applications happen directly on the original platform — we never collect your data.