Digital Marketing for Educational Institute Outreach

We are a career consulting and placement enhancement firm partnering with B-Schools and management institutes to improve student employability, career readiness, and placement outcomes.

We are looking for an experienced Digital Marketing & Lead Generation Specialist / Agency who can help us build our digital visibility and generate qualified institutional leads across India.

Scope of Work

The selected professional/agency will be expected to:

- Develop a digital marketing and visibility strategy targeted specifically at B-Schools and management institutes.
- Improve our website's SEO, organic search visibility and Google rankings for relevant high-intent keywords.
- Conduct keyword research and optimize existing website pages/content.
- Plan and manage Google Ads and Meta Ads campaigns.
- Build targeted campaigns to reach B-School Directors, Deans, Placement Heads, Training & Placement Officers (TPOs), Career Services teams and Corporate Relations teams.
- Set up appropriate tracking, analytics and campaign reporting.
- Continuously optimize campaigns based on CPL, lead quality, conversions and overall ROI.

We would prefer someone who has demonstrated experience in one or more of the following:

1. B2B digital marketing
2. Education / EdTech / Higher Education marketing
3. Institutional lead generation
4. SEO and organic growth
5. Google Ads and Meta Ads

NOTE: This is not simply a social-media posting assignment. The objective is to create measurable digital visibility and, more importantly, build a consistent pipeline of qualified B-School leads.